Best Betting Sites in the UK for 2017


Online sports betting is increasingly in popularity at a rapid rate, with a whole host of bookmakers battling it out in a hugely competitive industry. With such platforms offering potential customers a whole host of services, features and promotions in order to entice them into registering, selecting a sportsbook that meets all of your needs and wants can be a daunting process. As a result, this guide has been created to provide readers with a detailed look at the different areas involved with sports betting, including markets, usability, mobile betting, live-streaming and customer support, among other factors. As well as this, our in-depth FAQ section will quickly answer some of the most commonly asked questions when it comes to placing bets online. Having read our guide, you will have a much clearer picture of the market, as well as the major players within it, allowing you to make key decisions regarding your individual sports betting strategies.

The Best Betting Sites

# Sportsbooks Highlights Review Mobile Odds Bonus Start
#1 Netbet Logo
  • + 100% Welcome Bonus up to £50
  • + very good selection of sports
  • + Excellent customer service
99%
iOS Icon
Android Icon
HTML5 Icon
% 94,0
£50
Review
Join Now
#2 Bet365 Logo
  • + Best odds in test
  • + Wide range of sports
98%
iOS Icon
Android Icon
HTML5 Icon
% 95,0
SOON
Review
Join Now
#3 Betway Logo
  • + 100% Welcome Bonus up to £50
  • + extensive selection of sports bets
  • + attractive odds for tennis
97%
iOS Icon
Android Icon
HTML5 Icon
% 94,0
£50
Review
Join Now
#4 Ladbrokes Logo
  • + Best offers in horse racing and football
  • + daily price boosts on selected markets
  • + Best free bet offer
98%
HTML5 Icon
% 93,0
£50
Review
Join Now
#5 10Bet Logo
  • + One of the best bonus offers
  • + Reliable match predictions
  • + Early announcement of odds
95%
HTML5 Icon
% 94,0
£200
Review
Join Now
#6 William Hill Logo
  • + Extensive live streaming
  • + First class support
  • + Good designed native app
93%
% 93,0
£30
Review
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#7 Betsson Logo
  • + Friendly & competent support
  • + Clear and modern design
  • + Excellent welcome offer
93%
HTML5 Icon
% 92,0
£25
Review
Join Now
#8 Coral Logo
  • + Good betting program
  • + Good In-Play & Streaming
  • + Wide range of side information
93%
HTML5 Icon
% 92,0
£30
Review
Join Now
#9 Betsafe Logo
  • + Many different sports
  • + Comfortable live betting centre
  • + Easy-to-use website
93%
HTML5 Icon
% 92,0
£20
Review
Join Now
#10 Stan James Logo
  • + Highly regarded online & offline
  • + Reliable blog & betting tips
  • + Good odds in horse racing
91%
HTML5 Icon
% 91,0
£20
Review
Join Now
#11 Betfred Logo
  • + Wide range of markets
  • + Competitive odds
  • + Excellent promotions
91%
HTML5 Icon
% 93,0
£30
Review
Join Now
#12 Skybet Logo
  • + Very good information portal
  • + Competitive odds
  • + £10 directly after registration
91%
% 91,0
£10
No-Deposit
Join Now
#13 PaddyPower Logo
  • + Over 40 different markets
  • + Excellent money back specials
  • + Plenty of fun novelty markets
91%
HTML5 Icon
% 92,0
£30
Review
Join Now

What Makes a Bookmaker Good?

As previously mentioned, with so many bookmakers to choose between, from traditional companies to up-and-coming platforms, it is worth bearing in mind just what exactly separates a good bookmaker from a bad one. While consistency across the board is obviously what we are all looking for, the following areas are just a sample of the most important factors to look out for when making a selection:

  • Netbet iPad AppMarkets Offered – While some bookmakers will choose to specialise within certain markets, the majority will aim to offer good all-round options when it comes to sports betting markets. While sports such as football and horse racing have long been among the most popular markets when it comes to wagering, the ability to bet on more obscure disciplines, such as cycling, boxing and eSports is becoming increasingly important. As a result, bookmakers who offer a wide range of markets are likely to achieve more success, attracting a greater number of customers in the process.
  • Welcome Bonuses – In order to help attract new customers, the majority of bookmakers will offer some form of incentive, aside from their regular services. Sign up offers are an easy way to establish a unique selling point, with such promotions ranging from free bets to price boosts. With some bookmakers even matching initial deposits up to around £200, it is clear to see why certain bookmakers attract such levels of attention. 
  • User-Friendly Interface – The ability to quickly navigate between markets, locate odds and place bets is an increasingly important factor for customers. While some bookmakers pack their pages with a large volume of information, making it difficult to locate preferred areas of the site, others make it easier for customers by ensuring that navigation is as stress-free as possible.
  • Customer Services – Whether it be via telephone, email or live chat, customer issues or problems should be dealt with quickly and efficiently, ensuring that they can get back to what they are online for, placing bets! Response times at some of the more well-established bookmakers are significantly less than those found at newer sites, which is just one of the reasons as to why it is so difficult to compete with the large organisations.
  • Clear Accounts – Customers should be provided with the option to quickly view all information related to their betting history, ensuring that they can keep a track of their spending and success rates. Despite this appearing to be a simple feature, many bookmakers make this extremely difficult.
  • Competitive Odds – Many bookmakers will claim to offer the best odds around, however a platform that consistently provide customers with competitive odds are likely to achieve more than the rest. Welcome offers and free bets are all well and good, however it is the odds that will make customers money in the long run.
  • Additional Features – Another area in which bookmakers can separate themselves from the rest is by offering additional features, which can be anything from live-streaming to cashing out.

What Makes a Bookmaker Bad?

While many focus upon the factors that combine to make a good bookmaker, there are also a host of operational issues that ensure that a platform does not run smoothly. The following are just some of the reasons as to why a bookmaker can be considered as bad:

  • Limited Markets – While the majority of major bookmakers not cater for fans of a wide range of sports, the depth of markets is now just as important. Simply focusing upon Premier League football, tennis majors and the Cheltenham Festival is not enough anymore, with the ability to bet on semi-professional and amateur events now more popular than ever. 
  • Lack of Promotions – As previously stated, in the long-term, odds are far more important than promotions. However, a generous welcome bonus or rewarding free bet can often provide the perfect platform to begin a winning run, with bookmakers who fail to provide such offers struggling in the end. 
  • No Special Features – The ability to simultaneously bet on and watch live sporting action is a popular pastime for many punters, with bookmakers who fail to offer such features set to lose out in the race for customers. 
  • Slow – Due to the ever-changing nature of sports markets, the ability to quickly take advantage of markets is crucial. Those bookmakers who offer a slow website are unlikely to achieve much success as a result.
  • Cluttered Interface – Upon first entering the website of a bookmaker, you will generally be greeted by a wealth of information. However, there are ways of doing this whilst still ensuring that customers are not overwhelmed. 
  • No In-Play Options – Live betting is now one of the most popular methods of betting, with backing the next team to score in football or player to win the next set in tennis often used as a quick way to increase the odds. As a result, those who fail to offer a wide range of in-play options are likely to miss out.
  • Withdrawal Fees – Having successfully placed a bet, the last thing you want is for a chunk of your winnings to be snatched away from you due to withdrawal fees. While often being at a nominal rate, bookmakers who fail to offer free withdrawal fees are likely to receive bad feedback.

Criteria for a Top Betting Site 2017


Betting Markets Offered & Odds

Having registered with a bookmaker, kick-starting your sports betting strategies can often be the most difficult part of the process. However, it is important to stick to what you know, with football, horse racing and tennis being the most popular markets within the UK. Let’s take a detailed look at the three sports in terms of their betting potential.

Football

Unsurprisingly, football is now the largest betting sport around, with it only set to continue to grow in the near future. There are now more leagues and tournaments than ever before, with any bookmaker worth its weight offering a wide variety of markets in this field. While top-flight competitions such as the English Premier League, UEFA Champions League and FIFA World Cup are commonly found at virtually every online sportsbook, the depth of the sport is huge, with Non-League and lower league action from around the world now available at a whole host of platforms.

With customers able to utilise many different markets aside from simple outright winner options, including first goal scorer, correct score and number of corners, bookmakers are now having to ensure that they cater for such demand from customers. While odds on such markets will certainly vary between bookmakers, for football fans, checking the consistency of websites in this area is an important factor to consider.

Elsewhere, the opportunity to bet on teams during a 90-minute match is also gaining in popularity. Whether it be betting on Manchester United to come back from a goal behind to win or Chelsea to keep a clean sheet, odds on such markets during a game are considerably more appealing than pre-match markets.

Bet365 In-Play Football

Bet365 In-Play Football

Horse Racing

Ladbrokes Horse Racing Best Odds

Horse racing has long been a firm favourite among punters looking to win big from sports betting, with events such as the Cheltenham Festival and Grand National among the biggest meetings in the sporting calendar. Betting on such events can be done so through many bookmakers via ante post markets, while daily races are available to bet on right up until the horses take to the starting grid.

Odds within horse racing can fluctuate right up until the final moment, with factors such as the weather, form and the distance of the course all having an impact upon a horse’s potential success. Due to the number of runners in a race, along with the unpredictable nature of meetings, odds on horse racing are often very appealing. The battle to gain horse racing punters is bigger than ever, with many bookmakers claiming to offer the best odds in this area.

Tennis

Despite tennis’ most successful players being offered extremely short odds due to their dominance on the professional tour, many punters are now taking advantage of the vast coverage offered by major bookmakers in the sport. While many bookmakers offer the opportunity to back the likes of Andy Murray and Serena Williams in pre-match markets, some also provide in-play markets, such as the player to win the next point, game or set.

Netbet In-Play Tennis

Fig. NetBet In Play Tennis


Usability & Handling of the Website

In all aspects of their operation, bookmakers must ensure that their website runs quickly and smoothly. Easy access to markets, quick deposits, good customer service response times and rapid settlement of bets are just a sample of the most important factors for bookmakers to consider, alongside the ability to easily maneuver between markets and features. Below are some of the most important aspects of betting on sports online.

Betting Options

Mobile Betting

Mobile betting has become increasingly popular over recent years, meaning that bookmakers have had to adjust to the way in which they offer their services. As a result, most of the major bookmakers now offer a mobile app or mobile-friendly version of their website for customers to utilise, meaning that all you need is mobile data or wi-fi in order to place bets using your device. Available free of charge and through a number of different mobile providers, there is now no excuse to miss out on potentially lucrative bets.

Live Betting & Streaming

Many sportsbooks now too offer a range of ‘in-play’ options, which allows customers the opportunity to place bets at any point throughout the duration of a match or event. Therefore, it does not matter if you missed the first ball being kicked or the first serve being hit, you can still be on the match in a number of different ways. There are now thousands of live markets available, with odds offered often far more appealing than pre-match odds.

Elsewhere, some customers are even able to watch live sporting action through their chosen sportsbook, with a number of bookmakers providing live streams from around the world. Mainly focused upon football and tennis, the ability to simultaneously view and bet on matches is becoming more and more attractive.


Promotions & Bonus Offers

Every betting firm online today is looking to add to their customer base, with promotions and welcome bonuses often seen as the most effective way of doing so. With such offers being advertised through a variety of means, they are often the first thing you will notice about an individual bookmaker. Whether it be a 100% matched deposit up to £100 or a price boost on opening bets, there are a number of terms and conditions that will come with such promotions. As a result, it is important to think carefully before registering, questioning whether you can actually make the most out of the deal. It is now very rare to find a bookmaker that does not offer some form of incentive, however there are a few which focus upon attracting customers simply by their excellent odds.

Netbet Bonus Offer

Netbet Bonus Offer


Customer Service & Support

In order to deal with any customer issues or queries, all bookmakers have some form of customer support. While these will range in the amount of features and response times depending on the stature of the sportsbook, this is an area of growing importance for punters. Whether it be a free telephone line, email address or the increasingly popular live-chat option, it is important to select a bookmaker that can quickly help you when problems arise. Meanwhile, with many customers betting during the night or at weekends, a bookmaker offering 24/7 customer support is likely to receive better reviews over those who do not.


Cash & Withdrawals

Upon registering with a new bookmaker, your first port of call will be to deposit cash into your account, freeing you up to make bets. This can be achieved through a variety of methods, including major credit or debit cards, e-wallets or bank transfers. Many of these options are almost instant, as well as being free of charge. Processing times are different for those looking to withdraw winnings from their account however, with such transactions also sometimes carrying small fees. Be sure to check out the deposit and withdrawal information before selecting a new bookmaker, which is normally made readily available online.

Bet365 Payment Methods

Bet365 Payment Options


Security & Reliability

Given the personal information and banking details given by customers, security and reliability surrounding wagering has become more important than ever. In order to ensure the integrity and security of their client’s, companies will use a variety of different technologies in order to protect such information. As a result, customers can rest assured that they are safe to bet online, with all personal data remaining confidential. SSL encryptions, firewalls and gambling licenses are all signs of a bookmaker being efficient in this area, with no third parties ever having access to restricted information.


Our Best Betting Sites 2017

With no one bookmaker excelling in each and every area of sports betting, here are our selected sportsbooks, all of which offer excellent services and features within different areas of their operation.

Best Betting Site in General

NetBet have been in operation since 2001, with their number of sports markets accompanied by a fantastic customer service team, who are available 24/7 in order to quickly deal with customer issues. Elsewhere, their easy-to-navigate website makes wagering easier than ever before, with live-betting, a generous welcome bonus and betting limits making them a great all-round bookmaker.


Which sport betting bookmaker was able to convince us?

In general, there are no bookmakers which can be described as the absolute “Best”. This perception will depend on the features the user attaches importance to. As this can vary from person to person, the largest betting sites can therefore only be compared and evaluated according to certain criteria. One can then obtain the ranking of bookmakers that have performed best in these individual categories, and consequently are the most advantageous for that user. With this in mind, we have taken a closer look at some sports betting providers and rated them according to specific criteria. In our comparison you can see which bookmakers best correspond to your needs.

License:
MGA
Markets
over 30
In-Play:
YES
Odds:
Good
Mobile:
App & HTML5

Netbet:

best Betting Site in Test

  • Excellent customer service package
  • Good selection of sports and bets
  • Great for mobile betting
Exclusive First Deposite Offer:
100% up to £50 Wellcome Bonus

Best Betting Site Bonus

Betfred have long been one of the biggest names in the business, with their generous bonuses and promotions just one of the reasons for their success. New customers at Betfred are entitled to a free £30 bet, from just a £10 opening deposit. Providing the perfect platform in which to kick-start your wagering, existing customers are also rewarded for their loyalty at Betfred.


Best Betting Site Odds

Bet365 is undoubtedly a leading bookmaker when it comes to odds, with their withdrawable quote sitting at around 92%. This leads to a consistently competitive set of odds on all sports, with no fluctuations that can often frustrate customers. With odds offered in both UK and US formats, betting margins at bet365 are also of the highest level within many of the traditional betting sports.

Bet365: excellent choice of betting markets & best odds in test

The renowned betting site Bet365 went online in 2000, initially only offering bets locally. Now the company which is based in Great Britain, and has more than 2,100 employees, is one of the largest bookmakers in the world, so as a customer you can be sure that this is a serious bookmaker. With more than twelve million customers worldwide, this betting site can not only exhibit plenty of experience in this line of business, but also particularly good customer service.

The odds of Bet365

A big plus for Bet365 is that the combined odds of the betting site turn out to be outstandingly high. Thus, depending on the occurrence, the pay-out ratio lies around 9 percent on average. In general the odds level at Bet365 is well above average and not dependent on favourite or outside bets.

The betting selection of Bet365

An important factor when rating bookmakers, are the betting selections offered to you. Besides football, Bet365 offers you 30 different sports, for which there are a large number of various bets. Whether it be international football leagues, regional or the English premier league, at Bet365 you can place numerous bets on every event. And there’s more! Bet365 scores most of all with its numerous live bets, which are among the best in the industry, with more than 50,000 live streams per year.

Bet365 In-Play Football

Bet365 In-Play Football

Does Bet365 require a minimum stake?

If you want to bet with Bet365, you must place a minimum stake of £0.10. Contrary to other betting sites, the minimum requirement is so low, that even beginners can profit from it.

Your Bet365 payment methods

In this category the British bookmaker scores well, because it has payment methods for everyone. You can use credit card or other methods such as PayPal and Ukash. Pay the way that suits you.

Bet365 Pay-outs

According to our betting provider experience with Bet365, pay-outs here are processed faster than most. As a rule, you receive the amounts via bank transfers in up to four business days, the fastest pay-outs take place by real-time pay-out methods such as PayPal.

The New Customer Bonus of Bet365

The Bet365 New Customer Bonus will be announced soon.

The Bet365 App for mobile betting

Whoever wants to place bets while on the road (not while driving, obviously) can do this with the sports betting app from Bet365. It makes their entire selection of sports bets available as a mobile friendly version for smartphones and tablets. For the first mobile bet placed, Bet365 even offers a very generous £50.00 bonus!

License:
MGA
Markets
over 30
In-Play:
YES
Odds:
Excellent
Mobile:
App & HTML5

Bet365:

Best Odds in Test

  • Wide range of sports
  • Very good Welcome Offer
  • User friendly interface and app
Exclusive First Deposite Offer:
Comming Soon

Best Betting Site for Football

While there is certainly no shortage of sports coverage at Betway, it is football in which they really excel. Covering all major leagues from around the world, international tournaments and European competitions, there is action on a daily basis to take advantage of. As well as this, their depth within the sport means that fans of more obscure divisions are also catered for.

Betway:

Highlights Summed Up

  • extensive selection of sports bets
  • very good sports betting app
  • attractive odds for tennis
Exclusive First Deposite Offer:
100% up to £50

Best Betting Site for Horse Racing

Horse racing is the longest standing market at William Hill, with the popular bookmaker offering a wide range of markets. With races throughout the UK, Europe, Australia and the US covered, racing action is available on a daily basis. With customers able to easily view upcoming races, as well as information regarding horses and jockeys, it has never been easier to pick a winner.

best service banner
William Hill Logo

William Hill:

Good Bonus Offer

  • First class customer care
  • Extensive live streaming of events
  • Strong online and mobile gaming
Exclusive Freebet Offer:
300% up to £30

Best Betting Site for Mobile Users

Thanks again to Bet365, customers are able to bet on their favourite markets despite being away from their desktop, as well as take advantage of their detailed live-streaming and in-play options. Available to download free of charge for both Android and iOS users, the app is every bit as easy-to-use as the desktop site.

Bet365 App Live

Bet365 App Live

Betting FAQ’s

  • Is online sports betting legal in the UK?
    While every country around the world has their own laws when it comes to gambling, the UK has a comprehensive list of regulations concerning online betting. Gambling has been legal in the UK since 1960, with the legal age for wagering set at 18. Gambling in the UK is regulated by the UK Gambling Commission.
  • How long will it take to open an account?
    Depending on the bookmaker, new accounts can be opened within a matter of minutes. Bookmakers will generally require proof of age, meaning that bets cannot be placed until customers have provided the correct form of identification.
  • What are the advantages to betting online?
    There are a whole host of betting online rather than in a store, including safety, convenience, promotions and variety. However, it is perhaps the fact that odds are generally better on the internet that is the biggest advantage.
  • Can you bet sports on your mobile devices?
    Absolutely. Many bookmakers have developed and introduced mobile apps to the market, featuring all of the same services and features as found on desktop sites. Meanwhile, most bookmaker’s websites are now completely mobile-friendly.
  • Should bonuses/promotions affect my decision when choosing a sportsbook?
    While a generous welcome bonus or free bet can appear to be the main difference between sportsbooks, they should certainly not form the basis for your decision. In the long run, it is the odds offered that will prove to be the most important factor.
  • Will I receive a bonus when I deposit?
    While many bookmakers offer bonuses for first deposits upon opening a new account, customers will not receive a bonus for each and every deposit in which they make.
  • What’s the smallest bet I can make?
    Minimum bets will vary from bookmaker to bookmaker, however they generally range between £0.01 and £1. Be sure to consider the minimum deposit and withdrawal levels when placing bets however.
  • Is it safe to bet online?
    Online betting is just as safe as if you were entering your local betting shop, with all major bookmakers ensuring this through the use of SSL encryptions and other protective measures. Ensure that your bookmaker is fully licensed and regulated before registering.
  • How do I deposit and what is the minimum?
    There are a number of methods to select from when looking to deposit money into your account, whether it be a major credit or debit card, or from an e-wallet. Meanwhile, with most bookmakers there is a minimum bet of either £5 or £10.
  • Are there any scam bookmakers out there?
    Online betting is not a scam, with bookmakers holding a UK license and a full SSL encryption more than trustworthy. Be sure to check out the terms and conditions of your bookmaker before registering.

Why to Trust Our Rankings

Having read all of this information regarding sports betting and the use of online betting sites, you may have been left wondering as to just why you can trust our bookmaker reviews. We are all about transparency, as we understand that trust is a major issue when it comes to bookmaker reviews and betting tips. However, it is important to remember that we have a vast amount of experience within the industry, as well as a great level of knowledge in terms of the services and features offered by bookmakers.