Your Best Start in online Sports Betting

At online-betting.org, we understand that online sports betting can be a bit daunting for the beginner, after all, it involves gambling real money! However, once you know the ropes, online sports betting can be a lot of fun and even lucrative. The information here on online-betting.org is intended to give you the best possible start. At online-betting.org, you’re in the hands of professionals! We’ve got the latest reviews, rankings according to overall evaluations, bonus offers and the best odds.

Best Bookmaker

99%
Bet Now
Netbet T&C’s: 18+. New customers only. Promo code ‘WELCOME50’ required. You will be awarded a 50% bonus on your first deposit on Sport up to £50 (or equivalent currency). You must complete your rollover within 60 days. T&Cs apply – full T&Cs here.
Best Bonus

£200
Bet Now
10bet T&C’s: 18+. New customers only. Promo code ‘FD200’ required. You will be awarded a 50% bonus on your first deposit on Sport up to £200 (or equivalent currency).The minimum qualifying deposit for this promotion is £15. T&Cs apply – full T&Cs here.
Best Free Bet

£50
Bet Now
Ladbrokes T&C’s: 18+. New customers only. Promo code ‘F50’ required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply. – full T&Cs here.

Don’t want to waste loads of time searching and just want to register with the best online sports bet providers quickly and easily? Our site has a selection of the top bookies based on a range of criteria we test. Not only do we look for the highest degree of seriousness, professionalism and security but naturally also for an extensive range of offers, good odds, diverse payment options, a stable website, friendly customer service and many other factors.

Find out more on this page about the criteria we test in our Online Sports Bet Comparison service and what you should be looking for in a bookie.

How to Choose the Best Betting Site

Reputation

One of the most respected businessmen in the world, Warren Buffett, once said, “It takes 20 years to build a reputation and five minutes to ruin it.” This principle also applies to online sports betting. The top betting sites have spent years establishing a reputation for being secure, fair and reasonable and would never willingly to do anything to tarnish that reputation.

Thankfully, the online sports betting market is intensely competitive and in this age of social media, online bookmakers who pay lip service to customer satisfaction or indulge in sharp practices such as closing or restricting winning accounts are quickly named and shamed. Similarly, there are many websites, including this one, that provide ‘warts and all’ reviews of online bookmakers, side by side, so it’s easy to separate the wheat from the chaff.

How to Choose a Good Online Bookie?

If you were to take 100 people interested in sports betting and looking for a good bookmaker, then they’d decide on at least five different bookmakers. Why? It’s simple. There’s a large selection of serious, professional and quality sports bet providers. The final decision is often made based on small details due to certain preferences in the world of online sports betting.

So take a look at our top results, all of which are bookmakers you can be sure we have selected for being

  • professional
  • reputable
  • comprehensive
  • and experienced.

As soon as you’ve narrowed it down to two or three bookmakers, check the applicable sign-up bonus and especially the betting offerings and the odds. The bookmaker’s range of offerings doesn’t need to be first-class in every single sport, but rather in the sports you’d like to bet on. For this reason, there’s not just one or two very good bookies but many professional service providers we can recommend you.

Our rankings list is therefore based on an overall result. So, if you don’t want to make a comprehensive decision based on your specific personal preferences, then you can rely on our selection. Our top sports bet providers are distinguished by

  • a high degree of experience, seriousness and security,
  • a first-class range of offerings and stable, good odds,
  • an interesting and fair sign-up bonus,
  • friendly customer service and often other further positives.

Thanks to this process, you can decide whether you’d like to read through the comparison reports of the highest-rated bookies or whether you’d just like to take a look at the top providers to easily make your first sports bet online instead.

License:
MGA
Markets
over 30
In-Play:
YES
Odds:
Good
Mobile:
App & HTML5

Netbet:

best Sportsbook in Test

  • Excellent customer service package
  • Good selection of sports and bets
  • Well-structured Website
  • Great for mobile betting
Exclusive First Deposite Offer:
100% up to £50 Wellcome Bonus

T&C’s apply. 18+

Markets & Odds Offered

Sensibly, the ‘right’ bookmaker for you is one that covers all the sports on which you want to bet. The best betting sites cover not only the most popular sports, such as football and horse racing, but also tennis, golf, greyhound racing, cricket, boxing and even ‘niche’ sports such as darts or snooker. Nevertheless, it’s worth investigating to what extent, if at all, your favourite sport, or sports, are covered before signing up with any online sports betting operator.

Once you’ve found a betting site that offers the markets on which you want to bet, you’ll want to know that the odds you’re offered are competitive and represent value for money. The easiest way to do is to look at an odds comparison site, such as oddschecker.com, which lists the odds available from all the major online bookmakers side-by-side and highlights the longest odds available for each outcome. If your chosen bookmaker is consistently best, or joint best, all well and good, but if not, you might want to think about choosing another bookmaker or opening multiple accounts.

Banking Options & Fees

A debit card is by far the easiest and most popular method of funding an online betting account. You simply enter you card details during the registration process and enter the CVV number. (That’s the three digits on the reverse of the card).  An amount, typically a minimum of £5.00 or £10.00 each time you make a deposit. Withdrawals are made to the original method of payment and funds can be in your bank account within two or three working days, depending on your bank. A credit card or an e-wallet such as Paypal, Skrill or Neteller is another possibility. Be aware that different minimum/maximum amounts, processing times and other fees may apply, so as ever, check the terms and conditions of your chosen online sports betting operator.

Customer Service

Generally speaking, the longer a sports betting operator has been in business, the less likely you are to experience problems with basic operations such as, opening an account, depositing or withdrawing funds or placing a bet. Of course, problems can still occur, but whatever your grievance, it is in the best interest of the sports betting operator to act quickly to prevent potential damage to its reputation. Even the largest betting operators can’t afford to lose customers because of poor customer service. Those who fail to take responsibility for their mistakes, and or fail to respond quickly enough, in what is often a time-sensitive environment, will soon earn a bad reputation.

If you have a dispute with an online bookmaker that cannot be resolved by the usual internal dispute procedures, you can refer the dispute to the Independent Betting Adjudication Service (IBAS). As the name suggests, IBAS is a third-party, impartial adjudicator, but its rulings are binding on all parties.

Promotions & Special Offers

As mentioned above, online sports betting is a dog-eat-dog business, so online bookmakers will do just about anything in their power to attract and retain new customers. They may for example, offer to match your initial deposit up to 100%, or offer to refund your first bet as a free bet if it loses, up to a specified maximum amount. Another popular ploy is to offer ludicrously long odds on the outcome of a sporting event, to a maximum stake of say, £1.00, £5.00 or £10.00, and pay out a portion of the bet above the regular much shorter odds as one or more free bets. Other ongoing, ‘loyalty’ bonuses include your money back as a free bet if your horse is beaten by a nose, falls at the first fence, refuses to race and so on. All these offers increase your initial bankroll and give you more chances of winning.

Live Betting & Streaming

Live, or ‘in-play’ betting allows you to bet on a sporting event, such as a football match, after it has started. Most established sports betting sites, for example Ladbrokes, offer a comprehensive selection of live markets, including events that aren’t televised.  The best betting sites also offer live video streaming of selected events, which goes hand-in-hand with in-play betting, insofar as you can watch, as well as bet on, your chosen sport. Depending on your bookmaker, you may need to have funds in your account, or bet a nominal amount on the event being covered to watch live video streaming. Check the terms and conditions to avoid disappointment.

ladbrokes inplay bettting

Ladbrokes Inplay Bettting

Mobile Betting

Gambling has become more socially acceptable in recent years and at the same time, the take-up of smartphones and tablets has increased, providing online betting operators with an opportunity to widen their customer base. Most sports betting operators have invested heavily in increasing the quality of their mobile offerings and most have a sports betting app that makes mobile betting as easy as betting from a desktop. Those bookmakers who keep pace with mobile betting demand are the ones most likely to flourish in the future.

Five Tips for Online Betting

  1. Choose a bookmaker licensed by the Gambling Commission. The Gambling Commission licenses online betting operators, ensures they meet licensing conditions and holds them to account if they don’t. Consequently, any licensed site should be a safe spot to enjoy online betting.
  2. Don’t limit yourself to just one online betting site. Not all sports betting sites have the same ‘look and feel’ and you may find yourself more comfortable with one than another. Of course if you do sign up with more than one bookmaker, you may be eligible for more than one introductory offer!
  3. Take advantage of promotions and special offers. If it sounds too good to be true, it probably is, right? Well, no, not really. Bookmakers really are prepared to offer you what is effectively free money to attract and retain you as a customer. The only catch, if you can even call it that, is that the bookmaker will offer free bets, rather than cash, and you’ll need to turn over your initial stake and winnings a certain number of times before making a withdrawal. However, if you’re betting anyway, bookmaker bonuses increase your bankroll without any effort on your part, especially if you’re just starting out.
  4. Keep a proper written record of every bet you place. This may sound like a chore, but at some point you may want to review your performance to identify where you’re winning and losing. If you have no proper records, you’ll have no way of doing so.
  5. Gamble responsibly. In other words, never gamble with money you cannot afford to lose. Set aside a sum of money exclusively for gambling, which you can lose without any emotional attachment. All gamblers, even successful ones, experience losing runs, so try to accept losing bets as an ‘occupational hazard’ and never chase your losses. There’s always another day!

New Free Bet Offer:

Best Betting Sites Ranking
199%
297%
396%
495%
593%

Bookmaker News