bet365 logo
bet365 bet365 Review
96/100 Rating
  • Best Odds Available
  • Wide range of Betting Markets
T&C Apply 18
Betfair Logo
Betfair Betfair Review
94/100 Rating
  • Good Welcome Offer
  • Very High odds
T&C Apply 18
888sport 888sport Review
95/100 Rating
  • Odds above average
  • Fair new customer bonus
  • Outstanding football betting selection
T&C Apply 18

Online Betting | Best Sports Betting for UK

At, we understand that online sports betting can be a bit daunting for the beginner, after all, it involves gambling real money! However, once you know the ropes, online sports betting can be a lot of fun and even lucrative.

The information here on is intended to give you the best possible start. At, you’re in the hands of professionals! We’ve got the latest reviews, rankings according to overall evaluations, bonus offers and the best odds.

Online Betting on – Your Sports Betting Guide for UK

Don’t want to waste loads of time searching and just want to register with the best online sports bet providers quickly and easily? Our site has a selection of the top bookies based on a range of criteria we test. Not only do we look for the highest degree of seriousness, professionalism and security but naturally also for an extensive range of offers, good odds, diverse payment options, a stable website, friendly customer service and many other factors.

Find out more on this page about the criteria we test in our Online Sports Bet Comparison service and what you should be looking for in a bookie.

One of the most respected businessmen in the world, Warren Buffett, once said, “It takes 20 years to build a reputation and five minutes to ruin it.” This principle also applies to online sports betting. The top betting sites have spent years establishing a reputation for being secure, fair and reasonable and would never willingly to do anything to tarnish that reputation. The best casino sites you will find on our partner site allvideoslots or bestcasinosites24.

Thankfully, the online sports betting market is intensely competitive and in this age of social media, online bookmakers who pay lip service to customer satisfaction or indulge in sharp practices such as closing or restricting winning accounts are quickly named and shamed. Similarly, there are many websites, including this one, that provide ‘warts and all’ reviews of online bookmakers, side by side, so it’s easy to separate the wheat from the chaff.

Choosing the Best Online Sports Betting Sites?

Compare the Best Betting Sites now at If you were to take 100 people interested in sports betting and looking for a good bookmaker, then they’d decide on at least five different bookmakers. Why? It’s simple. There’s a large selection of serious, professional and quality sports bet providers. The final decision is often made based on small details due to certain preferences in the world of online sports betting.

So take a look at our top results, all of which are bookmakers you can be sure we have selected for being

  • professional
  • reputable
  • comprehensive
  • and experienced.

As soon as you’ve narrowed it down to two or three bookmakers, check the applicable sign-up bonus and especially the betting offerings and the odds. The bookmaker’s range of offerings doesn’t need to be first-class in every single sport, but rather in the sports you’d like to bet on.

For this reason, there’s not just one or two very good bookies but many professional service providers we can recommend you.

Our rankings list is therefore based on an overall result. So, if you don’t want to make a comprehensive decision based on your specific personal preferences, then you can rely on our selection. Our top sports bet providers are distinguished by

  • a high degree of experience, seriousness and security,
  • a first-class range of offerings and stable, good odds,
  • an interesting and fair sign-up bonus,
  • friendly customer service and often other further positives.

Thanks to this process, you can decide whether you’d like to read through the comparison reports of the highest-rated bookies or whether you’d just like to take a look at the top providers to easily make your first sports bet online instead.

Markets & Odds Offered

Sensibly, the ‘right’ bookmaker for you is one that covers all the sports on which you want to bet. The best betting sites cover not only the most popular sports, such as football and horse racing, but also tennis, golf, greyhound racing, cricket, esports, boxing and even ‘niche’ sports such as darts or snooker. Nevertheless, it’s worth investigating to what extent, if at all, your favourite sport, or sports, are covered before signing up with any online sports betting operator.

Once you’ve found a betting site that offers the markets on which you want to bet, you’ll want to know that the odds you’re offered are competitive and represent value for money. The easiest way to do is to look at an odds comparison site, such as, which lists the odds available from all the major online bookmakers side-by-side and highlights the longest odds available for each outcome. If your chosen bookmaker is consistently best, or joint best, all well and good, but if not, you might want to think about choosing another bookmaker or opening multiple accounts.


Horse Racing betting


Greyhound Racing betting


Tennis betting


Golf betting


Basketball betting


E-Sport betting

Banking Options & Fees

A debit card is by far the easiest and most popular method of funding an online betting account. You simply enter you card details during the registration process and enter the CVV number. (That’s the three digits on the reverse of the card).  An amount, typically a minimum of £5.00 or £10.00 each time you make a deposit. Withdrawals are made to the original method of payment and funds can be in your bank account within two or three working days, depending on your bank. A credit card or an e-wallet such as Paypal, Skrill or Neteller is another possibility. Be aware that different minimum/maximum amounts, processing times and other fees may apply, so as ever, check the terms and conditions of your chosen online sports betting operator.

Customer Service

Generally speaking, the longer a sports betting operator has been in business, the less likely you are to experience problems with basic operations such as, opening an account, depositing or withdrawing funds or placing a bet. Of course, problems can still occur, but whatever your grievance, it is in the best interest of the sports betting operator to act quickly to prevent potential damage to its reputation. Even the largest betting operators can’t afford to lose customers because of poor customer service. Those who fail to take responsibility for their mistakes, and or fail to respond quickly enough, in what is often a time-sensitive environment, will soon earn a bad reputation.

If you have a dispute with an online bookmaker that cannot be resolved by the usual internal dispute procedures, you can refer the dispute to the Independent Betting Adjudication Service (IBAS). As the name suggests, IBAS is a third-party, impartial adjudicator, but its rulings are binding on all parties.

Promotions & Special Offers

As mentioned above, online sports betting is a dog-eat-dog business, so online bookmakers will do just about anything in their power to attract and retain new customers. They may for example, offer to match your initial deposit up to 100%, or offer to refund your first bet as a free bet if it loses, up to a specified maximum amount. Another popular ploy is to offer ludicrously long odds on the outcome of a sporting event, to a maximum stake of say, £1.00, £5.00 or £10.00, and pay out a portion of the bet above the regular much shorter odds as one or more free bets. Other ongoing, ‘loyalty’ bonuses include your money back as a free bet if your horse is beaten by a nose, falls at the first fence, refuses to race and so on. All these offers increase your initial bankroll and give you more chances of winning.

bet365 bet365 Review 96/100
  • Best Odds Available
  • Wide range of Betting Markets

Live Betting & Streaming

Live, or ‘in-play’ betting allows you to bet on a sporting event, such as a football match, after it has started. Most established sports betting sites, for example Ladbrokes, offer a comprehensive selection of live markets, including events that aren’t televised.  The best betting sites also offer live video streaming of selected events, which goes hand-in-hand with in-play betting, insofar as you can watch, as well as bet on, your chosen sport. Depending on your bookmaker, you may need to have funds in your account, or bet a nominal amount on the event being covered to watch live video streaming. Check the terms and conditions to avoid disappointment.

ladbrokes inplay bettting
Ladbrokes In-play Bettting

Mobile Online Betting

Gambling has become more socially acceptable in recent years and at the same time, the take-up of smartphones and tablets has increased, providing online betting operators with an opportunity to widen their customer base. Most sports betting operators have invested heavily in increasing the quality of their mobile offerings and most have a sports betting app that makes mobile betting as easy as betting from a desktop. Those bookmakers who keep pace with mobile betting demand are the ones most likely to flourish in the future.

Operator Image
  • App for iOS and Android and web application
  • Very large betting programme
  • Simple menu navigation
On First Bet Bet now
T&C Apply 18: 888sport T&C’s: New customers only – Minimum deposit of £10 using deposit code 30fb – A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market – Minimum odds of 1/2 (1.5) – Free bets credited upon qualifying bet settlement and expire after 7 days – Free bet stakes not included in returns – Deposit method and withdrawal restrictions apply. Full T&C apply.

Best Betting Sites 2020 – How We Rank Bookmakers

Due to their being so much choice when it comes to betting sites, we use strict criteria to separate the best from the rest. Due to such competition, odds, promotions and additional features are now better than ever too, whether you are a new or existing customer. All in all, the following factors are taken into consideration when looking at the best betting sites:

reputation iconLicensing – All of the bookmakers discussed on our site hold valid gambling licenses from respected authorities. Those based in the UK should look out for a license from the British Gambling Commission, who are responsible for regulating the market for sports betting, as well as keeping gambling free from crime and protecting against underage betting. At present, there are around 1,000 active licenses for gambling platforms in the UK.

odds iconOdds & Pay-Outs – Those looking to be successful when it comes to betting on sporting events need to know that they are taking advantage of the best odds around, as well as some significant pay-out percentages.

reputation icon

Markets – The best betting sites also offer a wide range of sports markets, including popular events from the world of football, horse racing and tennis, among others. As a result, it is important to select a bookmaker who delivers in the areas in which you hold an interest and knowledge of.

star iconAdditional Features – Many betting sites now offer a range of features away from simply placing bets, which only make the whole experience all the more exciting and enjoyable. Features including live streaming, in-play betting and cash out should all be on offer.

bonus icon

Promotions – Locating a bookmaker who regularly offer promotions is also of importance to punters, with such offers helping players to maximise winnings and minimise losses. Whether it be a matched deposit welcome bonus or best odds guaranteed on a particular sport, the best betting sites satisfy the demands of customers in this area too.

payments icon

Banking – A range of options are generally available to punters when it comes to depositing and withdrawing funds, whether it be a major credit/debit card or an increasingly popular e-wallet platform. Meanwhile, the best betting sites do not charge any additional fees for processing such transactions.

While there are certainly other factors to consider when registering with a bookmaker, the points discussed are the most important in our opinion. We have sports betting portals in several countries. Check also our portals in:

New Betting Sites for 2020

The sports betting industry has changed significantly over recent years, with some of the best platforms also being some of the newest betting sites. Whilst some will not quite hit the mark, we have ensured that we deliver the best sites, whether they are new or established. An excellent example of this is 22Bet, who despite having only been founded in 2017, have already made a significant impact on the marketplace.
  • Excellent live betting options
  • High number of betting markets
  • Neat and functional mobile version
Payout Ratio
  • Excellent live betting options
  • High number of betting markets
  • Neat and functional mobile version
22bet Review
T&C Apply 18: This offer is available to new players who made the first deposit. All players must be 18+ years old and of a required legal age to gamble.

How to Find the Best Online Betting Sites in the UK

The British market is undoubtedly one of the leading industries when it comes to online betting, with a huge history of high street betting shops having lead to a significant online presence also.

Betting sites such as Ladbrokes, Coral and Bet365 all have a large amount of experience, helping them to attract new customers on a daily basis. Along with their history, such platforms also offer a range of appealing features, whilst they are nothing but reliable and trustworthy.

New Sites Posing a Threat

Despite there being a number of traditional bookmakers who still offer excellent betting sites, there are also a significant amount of up-and-coming platforms to keep an eye on in 2019. Such sites are able to make an impact within the industry due to focusing upon a particular area of sports betting, whether it be a certain market or offering an exiting feature.

LeoVegas are an example of a new betting site making waves at present, largely due to their excellent options for mobile customers. Those bookmakers who place a strong focus upon mobile betting are likely to achieve success, due to the number of punters now wagering when on the move.

Best Betting Sites for Football

With football being the most popular sport to bet on in the UK, it comes as little surprise that many betting sites offer a range of options surrounding the beautiful game. In order to find the best football betting sites, it is important to take into consideration the following factors:

  • Range of markets
  • Odds
  • Live-Streaming
  • Cash Out Option

Bet365 are undoubtedly one of the best options when it comes to football betting, with the well-known bookmaker offering a range of features to players. As well as the ability to follow a large number of matches via their live-streaming service, punters can also cash out bets when things do not quite turn out as planned. Elsewhere, another betting site who perform well when it comes to football is Betway, who offer a variety of promotions in this area. Perhaps the standout promotion from Betway is their Free Bet Club.

Betway Free Bet Club Offer

Those who are registered with Betway are able to earn £10 worth of free bets each week, which is earned by spending at least £25 on trebles or higher during the same seven days. Available to both new and existing customers, simply opt in before placing qualifying bets, with a potentially lucrative free bet being won with relative ease.

Freebet Club Betway
Join the Freebet Club at Betway

Best Betting Sites for Live Betting

Live betting has quickly become one of the most exciting forms of wagering on sporting events, with all of the best bookmakers now offering a range of options in this area. What separates the best from the rest when it comes to live betting is often the amount of live betting markets that are available, with the following platforms being among the standout sites for this.

Best Online Betting Sites for Cashing Out

The ability to cash out regularly saves players cash, as it puts them in control of their bets. In effect, punters can now settle bets before the completion of all matches on it, whether it be to cut their losses or secure an early victory. The majority of betting sites now offer this feature, however this varies between full and partial cash out, whilst its availability also differs between markets.

Expert Rating
Welcome Offer
96/100 Read Review
in Bet Credits
Visit bet365 T&C Apply 18
  • Best Odds Available
  • Wide range of Betting Markets
95 Payout Ratio
£100 in Bet Credits
Visit bet365 T&C Apply 18
  • Best Odds Available
  • Wide range of Betting Markets
bet365 Review
T&C Apply 18: Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
95/100 Read Review
in Free Bets
Visit 888sport T&C Apply 18
  • Odds above average
  • Fair new customer bonus
  • Outstanding football betting selection
93 Payout Ratio
£30 in Free Bets
Visit 888sport T&C Apply 18
  • Odds above average
  • Fair new customer bonus
  • Outstanding football betting selection
888sport Review
T&C Apply 18: 888sport T&C’s: New customers only – Minimum deposit of £10 using deposit code 30fb – A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market – Minimum odds of 1/2 (1.5) – Free bets credited upon qualifying bet settlement and expire after 7 days – Free bet stakes not included in returns – Deposit method and withdrawal restrictions apply. Full T&C apply.
93/100 Read Review
in Free Bets
Visit Netbet T&C Apply 18
  • Excellent customer service package
  • Good selection of sports and bets
  • Top Winners section provides a fun element of competition
93 Payout Ratio
£30 in Free Bets
Visit Netbet T&C Apply 18
  • Excellent customer service package
  • Good selection of sports and bets
  • Top Winners section provides a fun element of competition
Netbet Review


How Online Betting Sites Have Changed

Betting sites look hugely different today than they did even a five years ago, with bookmakers having worked hard in order to ensure that their platforms are as efficient and exciting as possible. New features are being added on a regular basis, adding to the standard services that have long been available.
Whilst some may feel that the welcome bonus and ongoing promotions offered by a bookmaker are the most important thing to consider before signing-up with a bookmaker, those in the know understand that this is not actually the case. Factors such as odds, additional features and pay-outs are in fact more important, with the best betting sites recognising this. However, it is still worth understanding the different forms of betting offers available with online bookmakers today.

Different Forms of Online Betting Offers Available

Virtually all betting sites operating online today will offer some form of promotion, with many different types being available to punters. Such offers generally come with terms and conditions that must be adhered to, which can potentially effect your ability to ultimately make withdrawals. Whether you are a new or existing customer, here are the most common and popular forms of betting offer found online today:

Free Bets

There is possibly nothing better than receiving a free bet from your bookmaker. Free bets are distributed as part of a welcome bonus normally, however they are also available to existing customers from time to time also. A free bet is an amount of money in which your bookmaker will give you in order to use on their betting site. Those who place successful bets will be able to keep the winnings, however not the free bet amount in general. Meanwhile, there are often wagering requirements surrounding such offers.

Netbet Freebet
Free bet für mobile betting at Netbet

Deposit Online Betting Bonus

A deposit bonus is available to punters who process a deposit of a certain amount with their bookmaker. The bookie will normally offer a percentage bonus on top of your deposit, ranging between 25% to 200%. Meanwhile, a matched deposit bonus is one featuring a 100% bonus.

No Deposit Bonus

Meanwhile, a no deposit bonus is delivered to players who simply register a new account with a bookmaker, however these are very rare nowadays. Such promotions also come with certain restrictions.

How to Take Advantage of the Best Betting Offers

Now that you fully understand the different forms of promotions available with betting sites today, it is time to discover exactly how to take advantage of them, with a number of terms and conditions generally surrounding them. The following are among the most important factors to consider when looking to utilise an offer from a betting site:

Type & Amount of Offer

The first thing in which you will notice when looking at bookmaker promotions is the type of offer that is available, along with the total amount available. However, it is important to consider the terms and conditions surrounding such offers, which tend to increase with the amount of bonus available. Punters looking to earn significant winnings should be prepared to part with a large amount of cash before unlocking their funds.

Wagering Requirements

The majority of offers will also come with conditions surrounding the amount of time in which the total bonus amount must be wagered before withdrawals can be made. Some betting sites will make things relatively easy in this area, however others will make it more difficult to ultimately process withdrawals off the back of such promotions.

Minimum Odds

Elsewhere, the minimum odds that must be met is another important consideration for punters, with bookmakers setting the lowest acceptable price when it comes to placing qualifying bets. Minimum odds tend to sit somewhere between 2/5 to EVS.


Punters must generally complete any wagering requirements within a stipulated time period, which can range between anything from 7 days to 30 days. Failure to do so will normally result in the bonus becoming void.

Promo Codes

Some bonuses must be unlocked by entering a promo code upon either depositing funds of placing qualifying bets, so be sure to keep an eye out for such codes beforehand.

Best Online Betting Sites “FAQ”

Which online betting site is best for odds?

Odds differ from bookmaker to bookmaker, whilst they also vary between sports, meaning that a betting site may choose to focus upon a particular market. However, the betting sites with the best prices in general include Bet365 and Betway.

How do I make a deposit?

Most betting sites will offer a range of options when it comes to depositing funds, which include major credit/debit cards, along with e-wallet platforms.

How long does a withdrawal take?

Depending on the method of banking selected, some withdrawals can take just a matter of minutes to process. However, on the whole, withdrawals take anything between 24 hours – 5 working days to complete.

Are all winnings tax free?

Those based in the UK are able to take home 100% of their winnings due to legislations surrounding betting.

Five Tips for Online Betting

  1. Choose a bookmaker licensed by the Gambling Commission. The Gambling Commission licenses online betting operators, ensures they meet licensing conditions and holds them to account if they don’t. Consequently, any licensed site should be a safe spot to enjoy online betting.
  2. Don’t limit yourself to just one online betting site. Not all sports betting sites have the same ‘look and feel’ and you may find yourself more comfortable with one than another. Of course if you do sign up with more than one bookmaker, you may be eligible for more than one introductory offer!
  3. Take advantage of promotions and special offers. If it sounds too good to be true, it probably is, right? Well, no, not really. Bookmakers really are prepared to offer you what is effectively free money to attract and retain you as a customer. The only catch, if you can even call it that, is that the bookmaker will offer free bets, rather than cash, and you’ll need to turn over your initial stake and winnings a certain number of times before making a withdrawal. However, if you’re betting anyway, bookmaker bonuses increase your bankroll without any effort on your part, especially if you’re just starting out.
  4. Keep a proper written record of every bet you place. This may sound like a chore, but at some point you may want to review your performance to identify where you’re winning and losing. If you have no proper records, you’ll have no way of doing so.
  5. Gamble responsibly. In other words, never gamble with money you cannot afford to lose. Set aside a sum of money exclusively for gambling, which you can lose without any emotional attachment. All gamblers, even successful ones, experience losing runs, so try to accept losing bets as an ‘occupational hazard’ and never chase your losses. There’s always another day!
Flag Flag Flag Flag