William Hill Review

Established in 1934, William Hill has become a well-known and reputable name in the world of betting. Synonymous with sports betting, this company has been a significant player in the industry for decades. With the rise of online betting, William Hill has continued to stay relevant, expanding its platform to include a wide range of gaming and betting options, as well as regular promotions and rewards. This article aims to provide an objective and comprehensive review of William Hill, examining its services and features.

In recent years, the company has embraced emerging technologies and customer preferences, resulting in various updates to its online platform. This review will provide an in-depth look into the user experience, payment options, and customer service provided by William Hill, as well as discussing any potential drawbacks or areas for improvement. By examining both expert reviews and customer experiences, we aim to offer a well-rounded and accurate assessment of William Hill’s performance in an ever-changing market.

As one of the most established names in the betting industry, William Hill has a long history and a strong reputation to uphold. With this in mind, our review will focus on determining if the company has successfully adapted to modern online betting, ensuring that it continues to provide the high-quality services and overall experience that customers have come to expect. We hope this review will be informative and helpful for those considering where to place their bets in an increasingly competitive market.

William Hill Our Rating 95/100
  • Odds above average
  • Fair new customer bonus
  • Outstanding football betting selection
£30 On First Bet
Visit William Hill #ad | T&C Apply | +18 | Please, Gamble Responsibly: 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
94 Odds
25 Betting Markets
Yes In-Play Betting
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Welcome Offer
  • Minimum deposit of £10
  • deposit code 30fb
  • Minimum odds of 1/2
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William Hill at a glance

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History of William Hill

William Hill began as a small illegal operation in 1934 founded by William Hill himself. During its early days, the company offered a postal and telephone betting service, operating behind closed doors before the industry was fully legalised. It was a time when such services were not as openly available and widely accepted as they are today.

Over the years, the company changed hands several times. In 1971, Sears Holdings acquired William Hill, followed by Grand Metropolitan in 1988 and Brent Walker in 1989. Each acquisition saw the company grow and adapt to the ever-changing gambling landscape.

Today, William Hill is known for its reliability, security, and transparent financial transactions. As a fully licensed gambling operation, it has come a long way from its humble beginnings operating behind closed doors. The company now offers a wide range of services such as sports betting, casino games, and online gaming, catering to the needs of a diverse and growing customer base.

William Hill is one of the most well-known and respected bookmakers in the UK. They have been providing betting odds and services for over 80 years and have a reputation for being reliable and trustworthy. Here are some of the advantages of using William Hill betting odds:

£30 On First Bet in Free Bets
95/100 Rating
#ad | T&C Apply | +18 | Please, Gamble Responsibly: 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Betting Markets Offered

At William Hill, a wide variety of betting markets is available for punters. This section will discuss the opportunities related to four major sports: Football, Horse Racing, Tennis, and Cricket.

Football Betting

William Hill offers an extensive range of football betting options, covering both domestic leagues and international tournaments. Punters can find markets for top leagues such as the English Premier League, the Spanish La Liga, and the Italian Serie A, as well as lesser-known leagues from various countries around the world. The bookmaker also provides betting opportunities on major tournaments like FIFA World Cup, UEFA Champions League, and UEFA Europa League. With a multitude of markets available, including match result, goalscorers, and handicaps, football enthusiasts have plenty of choices to showcase their betting skills at William Hill.

Horse Racing Betting

As a longstanding bookmaker in the UK, William Hill’s horse racing betting section is exceptional. Punters can wager on races in the UK, Ireland, and even across international locations such as the United States and South Africa. They offer various bet types including win, place, each-way, and forecast. Additionally, bettors can make the most of their experience with live streaming, expert insights, and regular promotions. William Hill presents a satisfying and comprehensive horse racing betting experience for new and seasoned punters alike.

Tennis Betting

Tennis enthusiasts will find a vast selection of betting markets at William Hill. The bookmaker covers all major tennis tournaments, including the Grand Slam events, ATP World Tour, and WTA Tour events. Aside from standard match betting, punters can also wager on set scores, total games, and handicaps. Furthermore, the live betting feature ensures that bettors can place wagers on tennis matches in-play, allowing for more excitement and continuous betting opportunities throughout the match.

Cricket Betting

Cricket betting at William Hill spans across various formats, including Test matches, One-Day Internationals (ODIs), and Twenty20 (T20) competitions. The bookmaker offers betting options on both international and domestic cricket events, such as the ICC Cricket World Cup, The Ashes, IPL, and CPL. With a range of markets available, including match results, top batsman, top bowler, and first ball method, cricket fans can test their knowledge and predictions with William Hill’s cricket betting offerings.

William Hill in Test 95/100
  • Odds above average
  • Fair new customer bonus
  • Outstanding football betting selection
£30 On First Bet Visit William Hill
#ad | T&C Apply | +18 | Please, Gamble Responsibly: 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Live Betting Overview

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William Hill provides an extensive live betting experience for its users. With a variety of sports and markets available, bettors can confidently place their bets as the action unfolds in real time. The platform’s user-friendly design ensures seamless navigation through the live betting sections.

During most prominent matches and events, William Hill enables users to view updated odds as the games progress. This allows bettors to make informed decisions on whether to place or adjust their bets. The breadth of sports covered in William Hill’s live betting section includes football, tennis, basketball, and cricket, amongst other popular sports.

Moreover, the bookmaker offers features such as cash-out, which enables users to secure a return on their bets before an event is finalized. This can be particularly useful during live betting, as it allows bettors to lock in a profit or limit potential losses as the event progresses.

In addition to the comprehensive range of live betting options, William Hill also incorporates live streaming service into its platform for selected sports and events. This feature enhances the live betting experience by providing bettors with a real-time visual representation of the ongoing action, enabling them to make better informed decisions.

To sum up, the live betting experience at William Hill caters to the needs of both novice and seasoned bettors with its user-friendly interface, variety of sports and markets, and innovative features such as cash-out and live streaming. This ensures an enjoyable and engaging betting experience for its users as they wager on live events.

Betting Odds

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Betting odds are a crucial aspect of sports betting. They determine the payout a bettor will receive if their wager is successful. Betting odds are used to represent the probability of an event occurring, and they are expressed in different formats depending on the region and the bookmaker.

William Hill uses decimal odds, which are easy to understand and calculate. Decimal odds represent the total amount that will be returned to a bettor, including their original stake. The odds are expressed as a decimal number, with the higher the number, the lower the probability of the event occurring. For example, if the odds are 3.00, the bettor will receive £3 for every £1 wagered.

To calculate the potential payout, the bettor needs to multiply the odds by their stake. For example, if a bettor places a £10 bet on odds of 3.00, their potential payout would be £30 (£10 x 3.00).

It is essential to understand how to read and interpret betting odds to make informed decisions when placing bets. William Hill provides a comprehensive guide on betting odds, including how to read different configurations and the best ways to utilise your preferred format.

Navigating betting odds can be confusing for beginners, but with a little practice and knowledge, it becomes easier to understand. William Hill’s betting odds are updated in real-time, allowing bettors to make informed decisions based on the latest information available.

In summary, understanding betting odds is crucial for successful sports betting. William Hill’s decimal odds make it easy for bettors to compare odds and calculate potential payouts. With a little practice, bettors can become confident and knowledgeable in navigating betting odds and making informed decisions.

Mobile Betting App Review

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The William Hill mobile betting app offers a convenient way for users to place bets and manage their accounts on the go. Available for both Android and iOS devices, the app provides a user-friendly interface that makes it easy for both new and experienced bettors to navigate.

The app offers a wide range of betting features and markets, covering popular sports like football, cricket, tennis, and many more. Users can easily find their favourite sports and navigate through different betting options. In addition, the app boasts multiple ongoing promotions and offers, ensuring that bettors have a varied and exciting betting experience.

However, there have been some concerns regarding the app’s performance, with reviews suggesting that it could be slightly buggy. Despite this, many users appreciate the range of markets and features available within the app.

Moreover, the app provides access to William Hill’s renowned customer service, which is available to assist users should any issues arise. Bettors can expect timely responses and professional assistance from the customer support team.

In summary, the William Hill mobile betting app is a practical and user-friendly option for those looking to place bets on the go. While there may be occasional performance issues, the app’s range of features, markets, and promotions make it a worthwhile consideration for fans of mobile sports betting.

Website Design and Usability

William Hill’s website design has evolved significantly over the years, with a focus on fostering a seamless user experience. The current layout features numerous improvements in comparison to its previous iterations. With a responsive interface, users can access the website smoothly across various devices and computer browsers. It is worth noting that the site occasionally appears cluttered, but this does not detract from the overall functionality significantly1.

In terms of usability, William Hill provides users with intuitive navigation that enables them to find their desired betting options with ease. The platform contains a comprehensive menu structure that directly guides users to major betting categories, such as sports, live casino games, and slot machines.

The website also benefits from an innovative design that incorporates cutting-edge aesthetics. This modern appearance not only sets William Hill apart from its competitors but also elevates the overall betting experience. Moreover, their platform offers a wide range of functionalities, including in-play betting, cash-out options, and live streaming of events.

In conclusion, William Hill’s website design and usability align with their reputation as a top online betting site. While there are some minor shortcomings in terms of visual clutter, the platform remains user-friendly and efficient for both novice and experienced punters alike.


Bonus Icon

William Hill offers an enticing welcome bonus for new UK players. Upon signing up, players receive extra free spins to enjoy on selected games. The bonus is designed to provide a rewarding gaming experience and motivate newcomers to explore the casino offerings.

To claim the welcome bonus, players must meet the minimum deposit requirement, which is typically £5. It is essential to keep in mind that the bonus is subject to terms and conditions, including wagering requirements and time limitations.

Loyalty Programme

The William Hill casino rewards its loyal customers through an ongoing loyalty programme. Members earn points based on their gameplay and can later redeem these points for various perks. The more they play, the more points they accumulate and climb up the levels of the loyalty programme.

One of the perks of the William Hill loyalty programme is access to exclusive promotions catering to different gaming preferences. Moreover, the programme offers personalised customer service, faster withdrawal times, and higher deposit limits to its members. This tailored approach is designed to enhance the gaming experience for loyal players and provides a sense of appreciation for their commitment.

William Hill Bonus
  • Minimum deposit of £10
  • deposit code 30fb
  • Minimum odds of 1/2
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2 Bet
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Deposits and Withdrawals

William Hill offers a wide range of deposit and withdrawal options for its customers, making it convenient and accessible for users with diverse and varied preferences. Among the various methods available for depositing funds onto the platform, the most popular ones include debit cards, credit cards, and e-wallet services such as PayPal, Neteller, and Skrill.

A notable benefit is the low minimum deposit amount required, which is as low as £5. This can be appealing for customers who may not want to commit a large sum of money when starting out with the platform. It should be mentioned that the maximum deposit you can make in a day is £99,000, and deposit amounts may vary slightly depending on the chosen payment method.

As for withdrawals, William Hill strives to provide fast processing times so that customers can access their winnings promptly. The withdrawal options include a variety of methods such as debit cards, credit cards, and e-wallet services like PayPal, Neteller, and Skrill, catering to diverse user preferences.

Although William Hill offers a broad range of deposit and withdrawal options, it is essential to check the specific processing fees, processing times, and limits associated with each method to ensure smooth transactions. Choosing the most suitable option according to individual needs and requirements can greatly enhance the overall experience on the platform.

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Customer Support – Professional, competent, free of charge

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William Hill offers various channels for customers to reach out when they need assistance. One popular option is their Twitter account, where they have been known to provide quick and helpful responses for bet-related issues.

In addition to social media, they have a dedicated customer support team which can be reached by phone, email, or live chat. The accessibility to multiple contact options allows users to choose the most suitable communication channel based on the nature of their query.

Some reviews indicate that the customer support service may not be flawless at times, but this is not uncommon in the world of online betting. It is essential for customers to be aware of potential limitations and have realistic expectations when reaching out for assistance.

The William Hill UK review rates their customer support service 3 out of 5, suggesting that there is room for improvement in this area. User experiences can vary greatly, which means it’s important for potential customers to read multiple reviews and form their own opinion.

Overall, William Hill’s customer support service is accessible and offers a range of contact options. While the quality of this service may vary, it forms a crucial part of the company’s online betting offerings. As with any customer support experience, it’s essential for users to adopt a patient and understanding attitude when seeking help.


Safety and Security

Regulation IconWilliam Hill is a well-established and reputable company in the gambling industry. Their commitment to safety and security is evident in their licensing, safety, and trustworthiness. They hold a license from the Gambling Commission of Great Britain for their operations in Britain and another license from the Gibraltar Gambling Commissioner for their international customers.

Their platform employs advanced technology and encryption measures to protect customer information and ensure transactions are secure. They constantly monitor and update their systems to keep up with the latest industry standards. This ensures players can enjoy their gambling experience without worrying about the safety of their personal data and financial details.

In addition to their robust technology, William Hill also promotes responsible gambling. They provide resources and tools for players to set limits, take breaks, or self-exclude as necessary. This demonstrates the company’s commitment to not only providing a secure platform but also ensuring the well-being of their customers.

To sum up, William Hill maintains a high level of safety and security for its users, guaranteeing a trustworthy and reliable gambling experience. Their dedication to responsible gambling and the protection of their customers make them a reliable choice for gambling enthusiasts.

Conclusion: Overall strong rating for William Hill[/custom_headline][text_output]

Based on numerous reviews, William Hill has a solid reputation as a well-known and established company in the gaming and betting industry. They offer an extensive range of betting options and casino games, which appeals to a wide variety of players. Their promotions and rewards are seen as satisfactory, but some believe there is room for improvement, particularly in their bonuses.

The platform’s reliability is generally high. However, a few negative reviews have surfaced regarding customer service and experiences with account validation. In some cases, delays in validating accounts led users to be unable to request withdrawals. Although these instances appear to be isolated cases, they may still be worth considering when evaluating William Hill.

William Hill’s football coverage is often described as stellar, and their #YourOdds feature offers users the ability to create personalised bets. This flexibility helps to set William Hill apart from some competitors in the market. Nevertheless, their services are not available to US customers, which may limit their appeal to a global audience.

In summary, William Hill presents an array of features that cater to various preferences, but there may be areas where they can refine their services in terms of bonuses and customer support. Potential users should be aware of these points during their evaluation, while also considering the numerous positive aspects that contribute to William Hill’s good standing in the industry.

£30 On First Bet in Free Bets
95/100 Rating
#ad | T&C Apply | +18 | Please, Gamble Responsibly: 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad