Best Betting Sites in New Zealand

If you’re looking for the best betting sites in New Zealand, then you have come to the right place! On this site you will find free daily betting tips, match previews, bonus offers, bookmaker reviews and much, much more.

The Best Betting Sites in New Zealand 2024

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  • Two different Welcome offers
  • New well-designed sportsbook
93 Payout Ratio
  • Two different Welcome offers
  • New well-designed sportsbook
Unibet Review
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Gambling is huge business in New Zealand with a reported $209 billion being gambled in 2016/17, a figure that breaks down to a shocking $11,000 per person across the country. There’s no doubt that Aussies love betting and since the introduction of online betting in 1996, the sports betting market has been growing and growing. Figures suggest that as many as 80% of New Zealandns who are legally allowed to bet have placed a bet in their lifetime, a figure which is higher than in any other country on the planet.

Whether you’re looking for free sports betting tips for Aussie Rules, or match previews for rugby and football, we’ve got you covered. Our team of experts do all of the hard work so you don’t have to, so if you’re looking to find out everything you need to know about sports betting in New Zealand, you have come to the right place!

When it comes to choosing a betting site, you have a number of different options. You can either go for an New Zealand based site such as BetEasy or Ned or you can go for an offshore European site, such as UniBet or Ladbrokes. Both of these options have their positives and negatives and this is something which we will go into in more detail later in this article.

How to Choose a Betting Site?

First and foremost, choosing the right betting site is extremely. You should shop around, read reviews, look at the bonus offerings and do your research before jumping in. One of the main things to consider before choosing which betting site to choose, is what sort of sports you will be betting on. If you’re planning to bet on Aussie Rules, New Zealandn football and horse racing, then the chances are that you will want to sign up for an New Zealandn based bookmaker such as BetEasy or Neds. If you’re not thinking about betting on European football, or major, worldwide sporting events such as NFL, Test Match Cricket or Tennis and Golf Majors, then you may want to consider a European bookmaker.

There are also a number of other things to consider when choosing a new bookmaker, for example; how competitive are their odds? What bonuses do they offer new customers? How large is their sportsbook? What is their customer service like? Do they accept New Zealandn Dollars? And many, many more.

Our experts have handpicked the best betting sites in New Zealand for you and they are all listed below!


Neds is one of the newer New Zealandn bookmakers, but that does not mean that you should overlook them. Their branding is bold and colourful and they have been making waves across the internet with their promotions and bonuses. Neds offer promotions on an almost daily basis with their, ‘Toolbox’, promotion being one of their most popular ones. This promotion allows you to boost the odds of a fixed runner or jump off a losing once it starts, amongst a whole host of other great things.


BetEasy was formed in 2018 when William Hill and Crown Bet completed a merger, combining two of the most popular bookmakers in New Zealand. BetEasy was the company to come out of this and as you would expect, they offer a huge range of different betting options and markets, with highly competitive odds. The big thing which sets BetEasy apart from most of their competitors is their live streaming service. This streaming service allows customers to stream horse racing from the Sky Racing Channel as well as stream NBA matches throughout the season. Backed up by an excellent mobile app and solid promotions, it is easy to see why BetEasy is one of the most popular New Zealandn bookmakers.


BetStar is owned by UK bookmaker, Ladbrokes, meaning that it is a betting site which you can trust. Customers have access to many of the same features that Ladbrokes have on their own site in the UK, such as their fantastic, ‘Quickbet’ feature, which offers customers the fastest method of gambling online. The BetStar website is very slickly designed and it offers customers a very professional package.

Ladbrokes New Zealand

Ladbrokes is one of the best known betting brands around the world, with a rich history in the sports gambling world. The UK arm of the company focuses heavily on horse racing and it is just the same over here in New Zealand. If you’re a big horse racing fan and enjoy placing wagers on the races, then Ladbrokes New Zealand could well be the perfect site for you. You know that when you gamble with Ladbrokes New Zealand, you are playing with a well trusted brand with years’ worth of experience in the industry.

William Hill New Zealand

Another big hitter from the UK is William Hill, with the British bookmaker operating a superb New Zealandn sister site. As you would expect from such a well respected bookmaker, their customer service is excellent and they offer a huge number of markets on a great range of sports. Another one of the advantages of William Hill New Zealand is that they offer a fantastic live streaming service, allowing customers to watch the events they are betting on!

How to Bet in New Zealand

When it comes to starting your sports betting career in New Zealand, it is a relatively simple process. The laws surrounding sports betting have been established for a number of decades now, meaning that everything you need to do is crystal clear. It is not like sports betting in the US or Canada with grey areas and loopholes, in New Zealand everything is done completely legally!

If you are ready to start your journey in sports betting, then the first thing you need to do is choose a bookmaker. Choosing a bookmaker is an extremely important process and one which you should put a large amount of thought into. Our team of experts analyse and rate bookmakers by a number of key factors, including the markets which they offer, how their odds compare, their customer service support and much, much more.

There are a number of key things which you should look out for when you are choosing a new bookmaker as well, and these include;

  • Markets – Markets are hugely important. Whether you want to bet on horse racing, Aussie Rules or football, you need to choose a bookmaker which offers markets on the sports which you are interested in.
  • Odds – Odds, you want to choose the bookmaker offering the best odds.
  • Bonuses – Sign up or welcome bonuses are big business in betting nowadays and almost every bookmaker will offer you a deposit bonus for signing up. Even though a bonus shouldn’t be the deciding factor when choosing a bookmaker, it can have an impact on your choice.
  • Live Streaming – Live streaming is a big draw for customers and if you want to watch your favourite sports on the betting site, then you should definitely consider this. BetEasy for example offers a superb streaming service for horse racing.
  • Customer Support – Customer support is extremely important and you want a site which offers 24/7 support.
  • Security –  You should take a look at the security and encryption that the bookmaker offers, so that you can rest assured that your money is being handled safely.
  • Mobile Support – You want to be able to place bets wherever you are and that means that a mobile app is extremely important.

Once you have analysed all of these things and you have chosen the bookmaker you want to sign up for, then the sign up process should be relatively straightforward. Although the exact process will vary between different bookmakers, this guide should give you all of the information you will need.

Registering for an Account

When you have decided upon a bookmaker, the first thing you will need to do is register for a new account. This is a pretty simple process and all it includes is filling in forms containing your personal details, such as name, address, email address and date of birth. It is important to ensure that these details are 100% accurate as you may well need to verify your identity with official identification.

Verifying Your Account

Not all bookmakers will require you to verify your identity, but a large number will. What this will usually involve is you scanning in an official form of identification such as a passport or drivers license. This is why it is extremely important to ensure that your personal details are 100% accurate. Some bookmakers may also require a proof of address to ensure you are located in New Zealand and you will need a bank statement or utility bill for this.

How to Deposit?

Most bookmakers accept New Zealandn Dollars, but it is always best to ensure whichever bookmaker you are looking to sign up to does. When it comes to depositing funds into your account, you can either do this with your bank card or by using an e-wallet service such as Neteller, Skrill or Webmoney. The way that these e-wallets work is that you deposit money into the account using your bank card and then you can transfer the funds from your e-wallet to your betting account. You can then withdraw funds the same way.

Choosing Your Market

Once you are all registered, verified and have funds in your account then you can start betting! Choosing an event and market should be extremely easy as most sites are laid out in such a way that the big events are right there in front of you when you load the page.

Why Choose

If you are looking to bet on sports in New Zealand, then you have come to the right place! On this site we offer the best free daily betting tips, match previews, bonus offers and much, much more. So whether you are looking for free Aussie Rules betting tips or free football match previews, you are in the right place!

When it comes to sports betting, there is a lot of research that needs to take place to be successful. Our team of experts analyse a number of different areas to give you the best insider knowledge for sports betting in New Zealand.

Welcome Bonuses for New Zealand Bettors

When you are looking for a new betting site, you are sure to be bombarded with a whole host of welcome bonuses. Most of these bonuses give you either a sign up bonus, such as a free $50, or a 100% first deposit bonus. To qualify for these bonuses, you will have to deposit a minimum amount of money, but you will usually also have to wager the funds a certain number of times before they become withdrawable. Listed below are the latest welcome bonuses for the biggest New Zealandn bookmakers.

  • BetEasy – Deposit $50, Play with $250
  • Ladbrokes New Zealand – Deposit $50, Play with $200
  • Neds – Deposit $100, Play with $300
  • SportsBet – Deposit $600, Play with $1200
  • PalmerBet – Deposit $250, Play with $500

Best Betting Sites in New Zealand – FAQ

Is sports betting legal in New Zealand?

The simple answer to this is, yes! The New Zealand government are trying to reduce the amount of betting taking place in New Zealand, but this has involved so far is banning gambling adverts from television during sports games.

Can I use UK based sports betting sites?

Most of the big UK companies have their own New Zealand betting sites, such as Ladbrokes New Zealand and most of them will accept customers from the country. It is important to note that the use of a VPN is in breach of the rules though and this is not recommended.

Final words about Betting Sites in New Zealand

Gambling is one of the most popular pastimes in New Zealand and if you’re looking to take your first steps into sports betting, this website will provide you with all of the information needed to get ahead. Whether you are betting on Aussie Rules or rugby, we have got all of the best free match previews, betting tips and bonus offers. Betting is big business in New Zealand, so it is important to pick the right bookmaker for you, taking into account what sport you want to bet on, how competitive their odds are, whether they offer live streaming and much, much more!

Above all else, if you’re taking your first steps into the world of sports betting in New Zealand; good luck and enjoy!