Firstly, it is important to consider the bookmaker’s reputation and reliability. A reputable bookmaker should have a valid operating license and be regulated by a reputable authority. It is also worth checking online reviews and forums to see what other users have to say about their experiences with the bookmaker. Additionally, a reliable bookmaker should offer secure payment methods and have robust measures in place to protect users’ personal and financial information.

Another critical factor to consider is the bookmaker’s range of betting options. A good bookmaker should offer a wide range of sports and betting markets to cater to all types of bettors. They should also provide competitive odds and promotions to make betting more appealing. By considering these factors, bettors can select an online bookmaker that suits their needs and preferences, providing a safe and enjoyable betting experience.

Excellent online bookmaker UK 2024

Expert Rating
Highlights
 
Welcome Offer
  • Best Odds Available
  • Wide range of Betting Markets
  • Super fast deposits & withdrawals
  • Live streaming service
95 Payout Ratio
  • Best Odds Available
  • Wide range of Betting Markets
  • Super fast deposits & withdrawals
  • Live streaming service
bet365 Review
#ad | T&C Apply | +18 | Please, Gamble Responsibly: New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required.
  • Attractive odds;
  • thorough market coverage;
  • several markets with live betting;
94% Payout Ratio
  • Attractive odds;
  • thorough market coverage;
  • several markets with live betting;
Luckster Review
#ad | T&C Apply | +18 | Please, Gamble Responsibly: New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Pais as bonus token with min 4/5 odds req. Skrill, Neteller and Paypal not eligible. T&Cs apply 18+
  • Excellent live betting platform
  • Esports & virtual sports markets
  • Variety of ongoing promotions
94 Payout Ratio
  • Excellent live betting platform
  • Esports & virtual sports markets
  • Variety of ongoing promotions
Tonybet Review
#ad | T&C Apply | +18 | Please, Gamble Responsibly: Register and deposit min. £20 to get bonus of 100% of deposit amount up to £200. Use code TONY200. 10x wagering with odds 1.65+ on bonus. If wagering requirements not met within 5 days, bonus will be cancelled.
  • Odds above average
  • Fair new customer bonus
  • Outstanding football betting selection
93 Payout Ratio
  • Odds above average
  • Fair new customer bonus
  • Outstanding football betting selection
William Hill Review
#ad | T&C Apply | +18 | Please, Gamble Responsibly: 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
  • Live streaming available
  • Competitive odds and price boosts
  • Betting app on iOS and Android
94% Payout Ratio
  • Live streaming available
  • Competitive odds and price boosts
  • Betting app on iOS and Android
Parimatch Review
#ad | T&C Apply | +18 | Please, Gamble Responsibly: 18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
  • Odds above average
  • Fair new customer bonus
  • Outstanding football betting selection
93 Payout Ratio
  • Odds above average
  • Fair new customer bonus
  • Outstanding football betting selection
888sport Review
#ad | T&C Apply | +18 | Please, Gamble Responsibly: 888sport T&C’s: New customers only – Minimum deposit of £10 using deposit code 30fb – A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market – Minimum odds of 1/2 (1.5) – Free bets credited upon qualifying bet settlement and expire after 7 days – Free bet stakes not included in returns – Deposit method and withdrawal restrictions apply. Full T&C apply.
  • Excellent customer service package
  • Good selection of sports and bets
  • Top Winners section provides a fun element of competition
93 Payout Ratio
  • Excellent customer service package
  • Good selection of sports and bets
  • Top Winners section provides a fun element of competition
Netbet Review
#ad | T&C Apply | +18 | Please, Gamble Responsibly: CUSTOMERS WILL BE AWARDED £15 IN FREE BETS AND £15 IN FREE SPINS FOR CASINO AND VEGAS NEW CUSTOMERS ONLY / FREEBETS VALID FOR 3 DAYS FREE SPINS VALID FOR 30 DAYS /
  • Two different Welcome offers
  • New well-designed sportsbook
93 Payout Ratio
  • Two different Welcome offers
  • New well-designed sportsbook
Unibet Review
#ad | T&C Apply | +18 | Please, Gamble Responsibly: 18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's. #Ad
  • Over 40 sports depending on the season
  • Far ahead in the odds comparison
  • Unique long-term bet
96 Payout Ratio
  • Over 40 sports depending on the season
  • Far ahead in the odds comparison
  • Unique long-term bet
Betvictor Review
#ad | T&C Apply | +18 | Please, Gamble Responsibly: 18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly
  • Odds are announced early
  • Match predictions are reliable
  • Neat and functional mobile app
  • Odds are announced early
  • Match predictions are reliable
  • Neat and functional mobile app
Mr. Play Review
#ad | T&C Apply | +18 | Please, Gamble Responsibly: T&Cs apply. 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. _

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