While betting on major sporting events has long been a favourite pastime for many punters within the UK, wagering on television shows and entertainment is something of a new market for many within the industry. Betting on politics, current affairs, the weather and music charts is now a common theme with many bookmakers, with Irish platform Paddy Power having perhaps raised the bar in this area. In recent years, customers at Paddy Power have even been able to bet upon the popular television talent show, X Factor.
Boy band ‘Rak-Su’ saw off their rivals to win the 2017 version of the show formed by music mogul Simon Cowell, with the quartet now expected to success of the likes of Little Mix and One Direction in the coming years. However, just because the show has now finished for the time being, this does not mean that bookmakers are not offering bets surrounding it, with a number of markets still available with Paddy Power. Let’s take a more detailed look at just how betting on the X Factor has become so popular.
Paddy Power X Factor: Popular Markets
Whether it be backing a certain musical act to make it through to the live shows, be voted out in the semi-finals or even win the X Factor in a particular year, Paddy Power have all bases covered with their offerings surrounding the show. Having now been running for 14 seasons, the show is now synonymous with Saturday night television within the UK, with judges Simon Cowell, Nicole Scherzinger, Sharon Osbourne and Louis Walsh having earned themselves millions off the back of it.
For those who are missing the show since it finished at the end of 2017, Paddy Power provide a range of markets for those keen to get in on the act. For those who were surprised to see Rak-Su win the final ahead of Grace Davies, the Irish bookmakers are offering odds of just 2/1 for the group to be dropped by record label ‘Syco’ after their first album. Meanwhile, the phrase ‘Rak-Su’ is 200/1 to be added to the Oxford Dictionary at some point in 2018.
Winning the X Factor does certainly not guarantee success, as for every Leona Lewis and Little Mix, there is a Joe McElderry and Steve Brookstein waiting in the wings. The show also has a tendency to provide some surprises, with the likes of Chico, Honey G and Jedward having made it to the latter stages of the show, despite their apparent lack of signing talent.
However, one major plus for X Factor fans placing bets on the show is the fact that bookmakers Paddy Power will void all bets in the event of more than two acts being eliminated in just one week. Although this is something of a rarity in the show, it certainly provides insurance for punters placing significant stakes on their favourites. Paddy Power are by no means the only bookmaker to now offer odds on the X Factor, however their odds are consistently among the best around surrounding the show, meaning that punters can rest assured that they are in line to earn some of the best possible winnings on offer. With rumours having emerged that the X Factor will potentially move away from ITV in 2018, the long-term future of the show is perhaps up in the air, with Simon Cowell believed to be lining up a new show. However, public demand should ensure that it returns in some form, with Paddy Power only likely to increase the amount of markets and customer options if it does so. They are however offering odds of 3/1 for the show not to appear on ITV in 2018.