Reasons Why Live Betting in the UK is Getting So Popular

Reasons Why Live Betting in the UK is Getting So Popular

Live betting indeed is a thrilling legal sport betting sensation in the UK. It allows you to continue making money during a live sports event. The betting starts after a sports match kicks off. Rather than the other regular betting types, live betting allows you to win more in a short time.

It is easier for beginners as well. Just check the statistics, predict the event for the next few minutes or seconds, and boom! You got the money. This is how live betting in the UK works.

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How Live Betting Works in the UK Sportsbooks

In UK sportsbooks, the live betting starts with the odds, which keep replacing themselves depending on the event. Suppose, you are betting on a soccer match between team ‘X’ and ‘Y’. In the beginning, odds are on the ‘X’ side, and then the ‘Y’ scores or plays better than ‘X’, the effect will alter or reflect on the odds. Even a boundary in cricket or a goal in football can change the odds.

Live betting in the UK occurs online because online sportsbooks cover them all. So, there is no way for the bookmaker to interfere in odds. Rather it is chosen and created every time with the help of computer algorithms.

live betting example 3D image
Live Betting in the UK – An example image/Shutterstock

These algorithm systems are pretty fast. They keep on updating every second. However, when the score points get increased during a match, the algorithm might take some time to execute the odds.

The odds in the UK live betting sites are most significant, they reflect what might happen in the match. If you are still confused, then no worries, we will talk about the odds calculating in the latter part of the article.

Why should You Try Live Betting in the UK Bookies

Live betting in the UK offers tons of advantages but in a true sense, advantages are not graspable if there are no drawbacks. If you know the drawbacks very well, then you will take the most benefits out of betting live on sports.

Pros of Live Betting in the UK

One of the most amazing aspects of live betting in the UK is that during a live match you make the prediction by watching the twists, turns and analysing the scores which makes it easier to win.

On the contrary, if you are betting on pre-match events, then you can only analyse or look over the statistics.  But also, it does not mean that analysing the statistics is necessary for pre-match betting only. So, to make some serious money, you need to look over the statistics beforehand—for live betting during a sporting event.

Extra Time on Odds

Another advantage of live sport betting in the UK is, it provides you more time to win. As we mentioned earlier, during a match setting an algorithm after a big score may take some time which allows bettors to bet on the old unchanged odds for a short while.

Arbitrage Betting

If you already know the literal meaning of the word, then you have already comprehended the 3rd advantage of live betting in the UK. Well, Arbitrage occurs when a trader takes the advantage of asset price imbalance to earn a profit. This situation occurs during live betting as well when the digital/ physical bookmaker cannot provide the odds in time.

Great Use of Intuition

You can use your intuition during a live match to earn money. If you are not serious—someone who is betting live only to enjoy the match, then you can use your instinct without any analysis or solid concentration—you may still win some cash.

Alternatively, if you are determined about making money, then you also need to use your intuition in another way. For example, in a soccer match, a red card and a penalty can turn the match upside down, so you need to understand who might get the card or who might not by analysing the real-life situation. Professional punters have this ability to use their intuition to win the game at any cost.

High-Valued Odds

One of the greatest advantages of live betting in the UK is that you get better odds. When you bet on the underdog team, it gets even higher. If there is any chance of the underdog team winning the match, then you will win generous rewards as well.

Unique Betting Experience

Lastly, in in-play betting, you enjoy the experience of betting from another level while enjoying the match of your favourite team playing live. The actions of betting in live matches are fast which makes it even more enjoyable.

Cons of Live Betting

The biggest con of betting on live sport is—during a live match you do not get the chance to do in-depth research for making a prediction, which is actually not good for developing a better skill in betting.

Speaking of the shortage of time, it leads us to the second drawback of live betting. Here you have to be extremely fast. You cannot overthink too much because wasting even 5-6 seconds in thinking may result in losing the greatest opportunity. In precise words, you need to adapt yourself to the fluctuation of odds during a live betting event.

If you are not at the stadium, then there is always a big chance of low coverage. If the coverage gets delayed, then you might find the odds locked even before placing a bet.

Top Reasons Why Live the Betting is Getting Popular in the UK

reason why live betting in uk is getting so popular
Reasons why live betting in uk is getting so popular – Shutterstock

A Convenient Way to Bet

In this modern era, people spend the majority of their time in front of screens. In between works what they need is a bit of fun. While visiting casinos and betting shops are expensive and time-consuming, people always choose online live betting for the opportunities of thrill and fun.

Online betting matches and betting platforms are easily accessible nowadays. With a few taps on your mobile, PC, or tab, you can enter into the virtual world for betting on sports.

Available for All Sports

Live betting in the UK offers you endless options. You can start by betting on football and when you have extra time after the match, you can opt for IPL cricket betting. So, there are always plenty of options available to bet whenever you want.

Young Punters are Welcomed

In all the betting platforms, the new punters get all the offers and support. Eventually, with all the bonuses and facilities, live betting in the UK becomes an exciting activity for new users. Besides live chats are available to provide all the aid you need.

A Universal Interest

In-play betting is a universal interest, no matter where you live, you watch some kind of sports. To make the best out of it, you visit the betting platforms from every nook and corner of the world. Also, you can bet thousands of miles away from the stadiums using the advantage of live betting.

What Bets Can I Make During A Live Match in the UK?

When it comes to live sports betting in the UK, there are two options available, in-match betting and live betting. Both are popular among punters because of their own advantages. However, now what kind of bets can you make during a live game?

Well, the options are plenty. For betting on live events, the odds are given during in-game betting. The process occurs in real-time. So, sometimes in-game odds are called real-time odds. The odds get updated within a few seconds here. It allows you to bet from halftime to quarter, final score, and so on.

Live sports betting is somewhat similar to in-match betting but there are slight differences. Odds in here do not get updated within a moment, instead get updated during the commercial breaks. So, the bets are straight here.

In online betting platforms, you will find these sections separated. Both sections are good, yet it depends on the individual. However, during a live match, you can bet on Football or Tennis, you predict the winner or who will score next. Here odds time could be Moneyline, total points, point spread, player props, etc.

Furthermore, you can bet on Basketball for the point spread, total points, Moneyline, 1st quarter/ 1st half-point spread/total points/race to 10/15points; Baseball for total hits, runs, home runs, pitches winning margin, strikeouts; Hockey for Moneyline, puck line, goals, final score, etc, Tennis for match-winner, set winner, next point, exact score, Football for home/draw/away, goals, corners, last team to score and red/yellow cards.

Top 3 Betting Sites

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Best Sportsbook for Live Betting in the UK

It is always important to choose a good platform for betting online, which will keep the interest in live betting and let you win big sums over time. Whether you are a pro or a novice, these bookmakers will keep you bound to live betting in the UK with bonuses and offers as much as possible.


Bet365 is one of the live-match bettors’ favourite choices because it offers live streaming for in-play betting! The outlook of the platform is amazingly designed. Even with 35 million customers across the world, Bet365 never lags or freezes. Besides, it has all the features from a convenient website interface to a betting app. Even though the platform is very smooth—you rarely feel any issues using it, still there is a 24/7 support available in case you need anything.

For beginners, this bookie offers the best odds as well, with a myriad of betting markets it offers huge bonuses. Unlike any other platform, it does not charge deposit or withdrawal fees.

Overall, with all the easy money transferring processes, Bet365 can be considered as one of the best platforms for live betting in the UK.


When it comes to league sports lovers, the options are pretty low but when you have Betition, why do you even worry! This bookie covers most of the league’s matches. Unlike bet365, it does not have live streaming but a live animated match tracker feature. It is precisely accurate, smooth, and fast.

Betiton is most famous for providing in-depth match stats.
Furthermore, the bookie has an amazing VIP program, which is bound to impress all the punters. Betition is highly legal as well because it has been licensed by Malta Gaming Authority and obviously, the UK Gambling Commission.

You may feel like the platform has been made completely focusing on the UK punters, well it is true but once anyone gets the comfort of this platform, then he might never leave this platform.


If You are a pro who prefers something more challenging, then Betfair is for you. It has a bit complicated odds but not difficult. It actually makes live betting in the UK more competitive with fun. With a lot of bonuses, the bettors here rarely lose interest.

Betfair has got a live streaming feature, VIP program, easy cashout methods, and 24/7 support. It is already great for live betting matches but if you enter into their VIP program the experience will be changed. You will have a feeling of superiority in the VIP program of Betfair.

Overall, with an extra winning system and amazing VIP program, Betfair bounds the customer to admit this is one of the coolest platforms for UK Live betting.

William Hill

If all odds look cliché to you then you have probably not seen the William Hill odds. William Hill’s odds are very unique which makes the live matches filled with thrill. Besides, when you join this platform, the bookmaker will shower you with tons of promotions.

William Hill is one of the oldest names in the betting industry. It was first founded in 1934. The platform is old yet they offer a timeless outlook with modern offers. Features of William Hill include live streaming, bet builder, support 247, and a betting app.

The app is very user-friendly as well, and is compatible with 90% of smartphones, and does a pretty smooth job. Furthermore, their customer support is very responsive and also toll-free. Over the years the platform has had many ups and downs but is still known across the globe as one of the most prominent and credible platforms for live betting in the UK.


Coral the betting platform that has earned their credibility and trust by being one of the major dominators of sports betting platforms. They have customers all around the world because when it comes to features, Coral is the King! Live streaming, VIP program, cashout, 24/7 support, bet builder, betting app—everything you will get in this amazing platform which ultimately makes it excellent not only for live betting but for overall sports betting.

If you do not find your favourite match to bet on then you can rely on Coral. It has 30+ sports markets to bet on. Besides, the live streaming there are specially made focusing on the sports markets.

One of the features that impressed us about Coral is its simplicity of the registration process. The platform is well secured but the signing up process is pretty easy and clean.


BetVictor is known for its horse racing odds. Horse racing odds can be tough enough to guess but not in Betvictor, if you have the proper knowledge and instinct to make predictions, then you can win a big sum out of horse racing odds.

With butter-smooth live streaming and 24/7 support features, you will be easily manipulated to stay on this platform for an extra couple of hours. Also, it is necessary to mention that their customer support is one of the best customer support out there—very fast and responsive.

BetVictor has over 539,000 customers worldwide and the platform is owned by a traditional British provider. Furthermore, this platform is also known for its amazing live football betting markets.

With all the easily accessible features of money withdrawal, registration, and offers, BetVictor is an amazing platform for live betting in the UK.

Reading Live Odds Online

The most asked question of the beginners is, are the live odds different from general odds? The answer is no. They are not really different but to guess the right live odds you need to be very quick.

So, even the regular odds might look a bit complicated here. There are certain strategies to win live odds as well. To know them all, you need to stick to the article till the end. However, for now, let us see what are lives odds and how to read them.

The definition of odds for live betting in the UK is the same, odds are the reflectors of the betting outcome. The higher the odds are, the lower the chances of winning and vice versa. Also, the format of odds is decimal, fractional, and Moneyline. As you can see, odds are all the same. So, what is different? You might already guess it—the only difference of live betting is, the odds here change rapidly.


Scoring a goal by throwing a corner kick or an extra penalty can turn the odds upside-down. To read and execute the odds here, you need to go with the flow of ‘what comes next’. Also, here you have fewer chances of losing a huge sum because bettors here constantly get the chance to bet multiple times on the same match.

If the live streaming is not available, then you make the best use of ‘fast market’— to win the points of predicting the winner beforehand and follow the game in the match tracker.

Live Betting Strategies to Consider in UK Sportsbooks

There are some great strategies available that make it easier to win live betting in the UK. They are simple yet very effective. Let’s see what strategies you can follow to win the biggest sum in live betting in UK history!

Analyse the Statistics Beforehand

It could be football or baseball, there will be tons of data and articles on each team and player that you are going bet on. You need to read some of them to get the idea about the percentage of winning and losing; injuries and getting cards.

Also, you need to analyse how they perform at home as well away from home. If you give a close look, you may find the important statistics on the platform portal. Another crucially important step is to understand the psychological conditions of the players, who are tired, who have not had any holidays, who might get tired in the middle of the game, and so on.

Live Arbitrage

You already have the basic idea about Arbitrage. Now you need to know how to properly use the advantage of Arbitrage. In order to get the advantage of Arbitrage, you need to place the bet when the odds in synchronized condition, which will guarantee your profit.

To understand the term Arbitrage in betting, you need to start using the advantage of it. But two suggestions are requested to follow, firstly you need to check whether the bookmaker you are using limit accounts for Arbitrage or not. Secondly, Arbitrage bets have to be accurate so you need to pay full concentration while you are ready to bet.

Do Not Focus on Too Many Bets

After losing a bet you should not get tempted to place bets after bets. You need to focus on just one or two to recover from the loss. Watch the game patiently and wait till the right time comes then place your bet to confirm winning.

The Best Time to Bet in Live Betting

The best time to bet live is during the last 15 minutes of the game. Most professional punters who win, follow this strategy. Yes, there is little risk involved but mostly the last 15 minutes’ betting comes out winning. In this way, you will have a lot of time to analyse the game and understand the player chemistry.

Live Betting Apps

Most people do live betting in the UK for entertainment purposes. The truth is people search for entertainment when they are bored at home, work, at a party. Indeed, a good betting app can change the mood of the entire environment but who carries a big laptop or a PC with him at every place? The answer is nobody.

Old days are gone, you do not to need focus on the bulky monitors to bet, you can do it better—with just a few touches of your fingertips. All the apps we are going to talk about now, are considered the best apps for live betting in the UK.


This amazing app has become a popular app for live betting in the UK. LeoVegas started its journey in 2012, since then the app is adding more and more sports in its interface along with impressive bonuses. The app has got its license from the Malta Gaming Authority, also has earned its credibility by winning multiple awards.


If you are a professional punter, then you may have heard the name of BoyleSports. The platform is in the market since 1982. BoyleSports has both licenses from the UK Gambling Commission and The Gibraltar Gambling Commission. This bookie has a great reputation because of its long survival in the market and providing enough customer support. BoyleSports is known for its wonderful live cricket score markets.


A mobile betting app with 16 years of reputation! It covers various sports and casino games. We recommend this bookie because it has got the reputation and the license from the Malta Gaming Authority. With a live schedule, user-friendliness and football match betting convenience—this is one of the best betting apps available for live betting in the UK.


Unibet is another popular name among the punters. Now it has a wonderful app available for customers from all across the globe. The app is licensed by the Malta Gaming Authority and provides in-depth stats on live matches. And surprisingly, live streaming is also available in this mobile app! The is smooth and overwhelming but is not going to kill your storage space.


The name 888Sports might not need any intro. The app itself is just as popular as its website 888Casino. 888Sport or 888 Casino has a long history of success. Even in the mobile app, they have put competitive and interesting odds and a lot of payment options. Furthermore, it covers a myriads sports market.

Final Words

Now that we are at the end of the page, we hope that you are armed with live betting knowledge. So, what are you waiting for? Just check out our recommended live betting sites in the UK from above and start punting on your favourite matches!