Bookmakers are willing to invest in a quality app now, just as they were keen to create a great web site back in the early 2000s, because they know it’s what their customers want. It’s vital that the app looks and feels right for each user; otherwise it’ll never be a success. The design needs to be pleasing to the eye, navigation between events or markets should be fluid, and the interface must have an intuitive edge. The best online betting apps achieve this well, placing the focus on their content and displaying it in the best possible way. Mobile versions of bookmaking sites are managed and developed to give players what they need; a place to watch the markets and place bets when they are away from home.
When you’re looking for an app it’s important to remember that each bookmaker offers something different, some are great for watching live streams, and others are more geared to horseracing or football. Similarly, certain bookmakers create bonuses just for new app users and some will reward you for continuing to use the app. Here’s a list of what you can expect from the best online betting apps available today.
The Bet365 mobile app
A brilliant choice for all types of player, the Bet365 app comes from one of the internet’s most reputable sportsbooks and they’ve done a solid job of the mobile version. The app has been developed with great attention to detail; it fits into the smaller screen of a tablet, or even a phone, very well. If you are already a Bet365 customer you’ll find that the layout of the app is reassuringly similar to that of the website, making it easy to find your way around.
All the major sports are here, like cricket, horseracing, football and basketball, but they’ve also included a range of specials like UK politics and the Chess World Championships. You can find most of the markets that are covered on the desktop site, along with an impressive in-play betting area. This is supported by a live streaming service which enables you to place wagers, view statistics and get the latest scores while you watch. You can log on via a phone or tablet, so long as your account has a positive balance. Where streaming is not available, as with many UK football fixtures, the special Match Live function recreates the pitch using a high-tech graphics display.
The main Bet365 site provides many offers and the same is true on the mobile app. You can expect to receive a mobile bonus, currently £50, along with a 100% deposit bonus. Every so often you’ll be notified about other deals, like accumulator bonuses and money back bets for valued customers.
To add variety, Bet365 have included a selection of in-app games, so you can test out your skills at poker, jackpots, slots and financials if you feel like a break from sports.
Best Odds in the Market
- Cash Out – get your winnings fast
- In-Play multi-view – monitor each bet you place simultaneously
- One of the best betting apps Android users will find for streaming
- Virtual Sports – a new market that’s on the up
Exclusive Bonus Offer:
100% up to £200
The Ladbrokes mobile app
Another leading online bookmaker, Ladbrokes, has also created an app that delivers big on sports, news and in-play betting. Intelligently designed, the Ladbrokes interface enables users to get to where they want to be within a few taps, just by scrolling and selecting the relevant feature. To see the odds for a football match, tap a drop down box and then tap it again when you want it to be hidden. This is a far smoother way of operating than most apps can offer, especially those which overwhelm you with too much information in one small screen.
Even if you’re new to online gaming, the app is simple to use right from the start, just tap the menu button to access your account, or Quick Links to visit the most popular sections for betting, including football, golf, tennis and NFL. If none of these meet your requirements, go for A-Z Betting instead; here you’ll find less used markets like handball, politics, futsal and GAA. Cash Out is provided by Ladbrokes but you won’t be able to use it with every bet. To keep it transparent, they use a green icon which looks like two coin stacks and an arrow.
In-play betting is fast and you can watch thousands of sports through live streaming; from ATP tour tennis to Australian football and greyhound racing. To get you started there’s a match bet bonus of £50.
Ladbrokes mobile App Features:
- Strong SSL security – keeps all your financial transactions safe
- Customer service is excellent – email them at firstname.lastname@example.org
- Virtual Sports – offer a new way of betting
- Betscanner – to track your bets from any location
100% up to £50
The William Hill mobile app
This bookmaker has a long, distinguished history in the industry, and the app does not disappoint. This is a top sportsbook which also deals with financial markets, poker, casinos and more. For smoothness of use and clarity, this is one of the best betting apps around, just like the full desktop version. The in-play markets are equally impressive, with odds for every league – not just the most popular televised matches. You can also place ball by ball wagers in tennis and bet on any live horse race screened on Channel 4. This is possibly the best online betting app for horseracing, as William Hill claims it will always carry the highest value odds on all Irish and UK horse races.
All new customers who download the app can bet £10 to get £30 in free bets; this will be sent to you as three lots of £10. Regular players don’t miss out either though, as they can get a £5 free bet each week when they bet £20. You can boost your chance of success with these betting app offers, by visiting their Press Room area; this is the place for picking up tips, reading all the latest sports news and getting a more in-depth view of the markets.
It may not be the most cutting edge of apps but the simple design makes it easy to use and there are a number of functions with are particularly helpful. One of the best is Top Bets, a shortcut which shows the wagers which are currently trending, it’s ideal if you just feel like placing a bet, but aren’t in the mood for doing any research into the market.
best Bonus Offer
- Live scores –across all sports on the app
- Casino access – for another way to play
- Best betting app for compatibility with Apple Watch – just add William Hill to place bets
Exclusive Freebet Offer:
300% up to £30
Sky Bet mobile app
Styled just like the brands other media offerings, the Sky Bet app is a sleek, fast and well-stocked version of their desk top site. They have ensured that the Sky Bet mobile experience is effortless, with a Touch ID login screen, highly navigable menus and quick bet options. Find the sports category you prefer in moments with the A-Z menu – there’s plenty on offer here, from football to darts, cricket, horseracing and basketball. In-play bets are taken across a range of markets from virtually every sport they offer and when that action is in progress, you can keep up to date in-app, with the latest news direct from Sky Sports. To watch Irish or UK horse races, you’ll need to make a £1 bet before getting access to the stream.
There are two types of bonus and one special offer, each available to anyone who downloads the app and starts to place wagers. The first is a £5 free bet that’s provided every week when you wager £25 in accumulators or single bets, the second offer guarantees that they’ll match the starting price of a greyhound or horse race, if it’s better than the one you’ve already taken.
Sky Bet App Features:
- Touch ID – gets you to the action faster
- My Bets – view your bets and statistics, and then cash out, all from one place
- RequestABet – combine a number of bets into one
- Cash Out – to get your money fast
£10 No Deposit Needed
Paddy Power mobile app
Browsing through the Paddy Power app is a fun experience, the colours look great, the layout makes sense and each area provides a great user experience. The home screen has quick links to areas which tend to get the most traffic; sports like football, horse racing and tennis, along with functions like in-play and Cash Out. Scrolling down the page will keep the navigation bar at the bottom visible, so you can quickly switch locations between the promotions area, the betting floor, and the homepage.
Live streaming is good, though they only provide mobile feed for a few selected events. For everything else, there are stats and visualisations which unfold in real time. Plus, you can use the one touch feature to place in-play bets before the odds change.
As a welcome bonus Paddy Power will give you £30 in free bets if you place £10; they also have regular betting app offers involving enhanced bets and quick wins. For example, if your selection in a darts match goes three sets up, you’ll be credited for the win immediately.
Paddy Power App Features
- Hotshot Jackpot – win £250 000 by picking eight goal scorers from a set of matches
- Many available languages – browse in the one which suits you
- Paddy Power Cash Card Plus – gives you instant access to your winnings, you can even withdraw funds from an ATM
Exclusive Free Bet:
300% up to £30
Choosing the best online betting app for you
Each of the apps mentioned has its own strengths and weaknesses, but there are certain factors which all the best betting apps should include, these are:
A clean layout and interface
When an app presents the information you need clearly, is pleasant to look at, and simple to move around, the designers have done their job properly. Ideally, this should include the ability to place bets without having to spend time navigating through other sections or getting sidetracked. Many are customised to enable one touch wagers and other functions that facilitate smooth, stress-free betting.
A generous supply of extra features
Each betting app allows you to view the markets and place bets, but what separates the mediocre from the great is the number of extra features on offer. These could include a live betting console, live streaming, and text that is available in other languages. For some people the type of device which supports the app will be crucial, as not everyone plays on a smartphone.
Bonuses with something for everyone
As well as a welcome bonus, many bookmakers throw in a few deals for people who choose to download their mobile app. When you’re checking through what’s available, think about whether the bonus could work for your style of betting and the markets which you specialise in. Also look at the terms and conditions of a betting app, these can sometimes make the offer less attractive than it first appears – if so look elsewhere for a more impressive alternative.
Live streaming enabled
Live streaming is a recent innovation but one which will soon become standard in online betting. On the best betting app options the streams are of the same excellent quality as you’d expect on a PC. You’ll get the chance to watch hundreds of events each year as they happen and use the in-play console to bet on a range of outcomes.
Installing a mobile betting app
The simplest way to download betting apps Android devices support, or those suitable for iOS gadgets, is through visiting the bookmaker online. If you are using a mobile device the site will automatically detect that and suggest you download the app. You can click on the link they provide to be taken to the App Store or Google Play. Alternatively, you can go straight to the store, search for the bookmakers name and download the app direct.
Should I go for the mobile app or stick with using the web-based version?
If you’d prefer not to download a bookmaker’s app, you can choose to run a mobile version that’s been optimised for a smart phone or tablet. Here are the advantages of each approach:
Advantages of a web-based app
- Can be run on most devices
- Won’t take up space on a gadget or phone
- Can be used with a mobile browser
Advantages of a mobile app
- It runs faster than web-based pages
- You can open it with a single touch
- You’ll be sent notifications with news about the latest events.