The Bet365 App: Overview
Today, Bet365 sees regular annual turnover of more than £12bn; the business generated a revenue of more than £1.5bn in 2015 alone. The company facilitates bets of more than 19 million customers in almost two hundred countries around the globe. It is the quality of its app-based service that is seen as one of the most important contributing factors in its success: the mobile betting platform allows account holders to place bets in real-time, from almost any location.
The Bet365 App: at a glance
- Simultaneously place bets and stream live content on the go
- Well-designed user interface and low latency, up-to-the-second data for live betting
- New members receive a 100% bonus on their initial deposit when creating a new account
- Competitive odds and betting limits on virtually every major sporting fixture
- Optimized, in-browser support; casino, slots, bingo and poker features on separate apps
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Betting, Features, and Facilities
Account holders who are already familiar with the Bet 365 web presence will immediately feel right at home here. The mobile gaming experience has been optimised for smaller displays and touch-screen activation., yet the design reflects the familiar landing page of the the desktop website.
The home screen displays all of the “In Play” live events with markets that are currently open for betting. Along the top, a scroll bar of sporting categories provides quick and simple navigation to upcoming fixtures with the Bet365 top earners – horse racing and football – the first on display by default.
As such, navigation is remarkably intuitive, even for a complete newcomer to the service. Once the desired fixture has been located, it can be opened up with a single touch, thereby displaying each of the markets that are currently open. Favourite events are equally quick to discover, and customers may search the app for individual teams and competitors, too. It is hard to find fault with the layout and navigation of this app.
Live betting and Streaming
Perhaps the greatest achievement of the Bet 365 mobile platform is the provisions of live events coverage: the “In Play” service, and the streamable content.
In Play provides instant access to current sporting ties, directly from the start-up page. With a constant in-flow of real-time data, odds are amended and markets updated every few seconds to reflect the changing conditions of any given contest. The service gives punters the chance to place decisive bets on live action, as the events unfold. For gamblers seeking the thrill of split-second decision making, In Play represents one of the most appealing services on the market today.
The live media streaming is a technical feat in its own right: the picture and display is clear and does not suffer from an undue amount of lag, even while roaming. Of course, it remains possible to place bets while simultaneously streaming content, and the quality of the connection remains satisfyingly unaffected. The streaming options are themselves extensive: with more than 20,000 individual events broadcast every year. Simply by funding an active account, users are able to access soccer, horse and greyhound racing, and a wealth of other sporting fixtures at any time.
Both the streaming and In Play features have been made possible by the move to a private, cloud-based service powered by vFabric. This distributed networking enables the Bet 365 customer base to receive thousands of individual changes to streaming, data, and betting conditions every few seconds with no discernible drop in quality.
After logging in, the app requires just five touches of the screen to successfully execute a bet on a live event featured on the landing screen. While by no means a drawn out process, it is not the most streamlined in this respect, either. Equally, fixtures in niche events can require a significantly greater number of presses before the punter is able to locate the desired market.
Once a market is selected, the betting slip appears as a drop-down window. The slip is clear and concise: providing event information, potential returns, and user account information – as well as editing facilities to tailor the parameters of the wager. Each active slip can be reduced to the bottom of the screen so that the user is able to view live information and streaming without losing any of the selections from an active slip. Managing and editing multiple betting slips in this way is both easy and forgiving: you will not lose a complex accumulator simply by hitting the wrong portion of the screen, for example.
Placing bets in advance is a more relaxed procedure. But the In Play slip is where the app really excels, as the service remains fast, responsive and low-latency, even when linked via a slow Wifi connection. Naturally, any delays in live data or betting slip verification would prove frustrating (and potentially costly) for punters during live events, so it is reassuring to find this area of the app working so efficiently.
Will be announced soon
As one of the biggest names in the world of online bookmaking, it is only fitting that the Bet 365 brand should also provide punters with some of the largest betting limits and potential earnings, too. Overall, the service does not disappoint, with upper limits on earnings currently set at £2 million for top flight football competitions, and £1 million for British and Irish horse racing. Meanwhile, risk averse punters can begin gaming with an initial stake of as little as £0.20.
However, the Bet 365 method of limiting winnings has been criticised over the years. The site’s rules remain buried within the small print of the company’s terms and conditions, and every limit is variable: imposed on an event-by-event basis, (Australian horse racing has a different limit to UK racing, for example). Additionally, these limits are imposed on all activity within any 24 hour period – not per event, nor per betting slip. Because of this, account holders should take daily limits into consideration, especially when creating highly speculative accumulators.
Membership and Account Information
Installation, Operating Systems, and Compatibility
The app has been designed to be as accessible as possible and, as such, is widely compatible with various operating systems and software versions. That said, security considerations and advanced streaming features mean that there are some limitations, and the earliest OS builds may be incompatible. Currently, Bet 365 supports devices running iOS 4.2 and Android 2.3 Gingerbread, or later.
Apple users will find the app on the iTunes store, ready for free download. In contrast, Google’s policy of not supporting gambling products means that Android users will not find the app on the Play Store, and will probably find the easiest solution is to run the program in their web browser, instead. Several third party betting platforms do offer access to Bet 365 through their own private apps; these cannot be recommended, however, as data security is difficult to verify on these products.
Creating an Account
Creating an account requires new users to supply only a minimal amount of personal data to become a member. Accounts can be created in-app, and verification is usually instantaneous. Once membership has been verified, new users may deposit an initial stake immediately (thereby receiving a 100% betting bonus), and begin gaming in a little over five minutes.
Deposits and Transactions
Depositing money with Bet 365 is fast, secure, and free: no transactions are charged for moving your money either into, or out of, your betting account. All transfer facilities can be chosen in-app, and Bet 365 accepts Visa, Mastercard and Maestro for card payments; numerous eWallet solutions such as Neteller, Apple Pay and Paypal; as well as cash transfer services including Bank Wire and FastBank. Minimum deposits begin at £5 (although new users will only qualify for a bonus with an initial deposit of £10 or more). Although there is no maximum daily withdrawal limit, requests of more than £20,000 require additional security clearances.
Bet365 Payment Options
The terms and conditions for withdrawing winnings are relatively flexible: Bet 365 gives preference to transfers that are made by the same method as the original deposit. This is simply a way to combat money laundering operations that may attempt to exploit the site. Regardless of the means of withdrawal, Bet 365 requires that ALL payments are made to the individual named as the account holder.
Security and Regulation
Online security should be a priority for bookmakers and account holders alike, and Bet 365 has a robust record in this respect. Both the desktop website and the official Bet 365 app have a strong track record for securing both customer data, and protecting winnings and payments of their clients.
Bet 365 is also a fully regulated enterprise, ensuring all dealings remain compliant with local law, and that customers receive their rightful earnings. For licensing purposes, Bet 365 Sports is domiciled in Gibraltar, and receives oversight from the Gibraltar Gambling Commissioner, (under license number: RGL 075).
- Very large selection of sports
- High odds with over 94%
- Very good live-stream reception
Bet365 App: In Summary
The Bet365 app is everything one would expect from a market-leading brand. The interface is clear and well thought-out, making navigation a fast and intuitive experience – even on the smallest of hand-held devices. The scale of what is available to customers is impressive: potentially hundreds of markets available for every event, across multiple sports and competitions – and with just a single touch. The addition of live streaming features is an impressively advanced feat for the platform, and the attractive incentives and flexible betting options allow serious gamers to implement their favoured betting strategies with ease.
If there is a downside to this otherwise exemplary service, it is that placing individual bets can feel like a rather convoluted affair, compared to how easily the rest of the app can be navigated. Also, the absence of live chat features may be seen as a negative for more sociable gamers out there. Overall though, the Bet365 app delivers mobile gaming to the masses, in a way that should appeal to those who take their sports betting seriously.