Bet365 Review

Bet365 undoubtedly belong in the heavyweight division within the international sports betting scene. The development of the bookmaker, since the turn of the millennium, can certainly be described as exhilarating. According to our review, Bet365 has a customer base of around 14.2 million users from all over the world. This number is more than a seal of approval. Nevertheless, even with the British, not everything that shines is gold. Below, we have performed an extensive bet365 test for you.

In our rating, we do not only want to address the positive aspects, but also disclose some of the reprehensible issues at the same time. In this Bet365 test report, beside the respectability, we have also examined carefully the betting selection, bonus, structure of the website, deposits and pay-outs, as well as the customer support, among others.


Sports offered:
over 30
App + HTML5

Bet365 Premier League

Bet365 Streaming

Respectability and Security – A successful family enterprise

There are no differing opinions regarding respectability and security in this sports betting test. Bet365 can look back at a company history all the way to 1974. At this time, Peter Coates opened his first brick-and-mortar bookmaker business. The “Bet365 father” officially passed on the torch to his daughter Denise, who has transformed the betting provider into an online market leader. However, Bet365 has never lost its special charm as a classic family business. The betting provider is still absolutely down-to-earth and at home in the little English miner town of Stoke-on-Trent. At the company headquarters there, almost 3,000 co-workers are employed.

Not only are the number of customers impressive, but also their key financial data. Bet365 generates a turnover of several billion euros. Meanwhile, the betting provider is the seventh largest company in the United Kingdom. Legally, Bet365 sails in safe waters with its sports bets. Their official EU-licence originates from the government of Gibraltar. In addition, the online provider possesses regional authorisations in its British homeland as well.

An irrefutable mark of quality is also their sponsoring. Bet365 has supported the Premier League footballers of Stoke City for many years. This is hardly remarkable since the company founder Peter Coates is, at the same time, owner and chairman of the association. Apart from that, Bet365 is on the ball at surprise Premier League 15/16 champions, Leicester City.

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  • Wide range of sports
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  • Very good Welcome Offer
  • User friendly interface and app
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Betting markets and odds quality

The betting selection at Bet365 could not be more extensive. In our test report, it received the highest possible rating in this respect. On a daily basis, users have access to more than 35 sports and at least 35,000 single bets. The portfolio is led by no other than “King Football”, whereby here a small focus on the English and Scottish local leagues is evident.  The ranking continues with tennis, ice hockey, basketball and US sports, as well as motor sport. Boxing and MMA should not be forgotten also. Bet365 has all important fights in the world on its portfolio. Meanwhile, typically British are horse and greyhound races. Those who enjoy placing bets on more obscure events will be pleased with the coverage from snooker, golf or even the upcoming lottery numbers. The betting selection at Bet365 is rounded off with offers from politics, entertainment and the financial world.

The depth of the betting options at the online bookmaker lies in the upper middle range. For the most important football leagues, Bet365 works with 120 single bets per match on average. In the case of extremely important encounters, there can even be up to 200 offers, and more. 

Virtual sports Bet365

Bet365 works with a stable betting odds key, close to 94 percent. The value deserves the rating “Very Good”, but currently it is not quite sufficient to be at the top of the market. To be positively highlighted is the fact that the odds are very balanced across their entire portfolio. Particularly, the fringe disciplines are still provided with valued odds at the bookmaker.  Apart from this, the offers are extremely stable. Shortly before the beginning of the game, there is hardly any apparent decline. Very often, Bet365 offers the absolutely best odds a few minutes before the starting whistle of a match.

In this Bet365 test, we were not able to discern special leanings towards favourites or outsiders. However, there is a slight tendency towards underdogs for certain encounters. Whoever primarily follows a strategy favouring outsider sports bets should find mostly highly profitable betting offers at the online bookie.

The flagship of Bet365: In- play Betting

The actual flagship of Bet365 are their live betting markets. In real-time, the British impressively outshine the entire competition. Wherever possible, Bet365 has odds for ongoing events on the screen. Of course, this starts with the most important football competitions, such as the Champions League or Europa League. The portfolio though stretches over numerous junior and amateur matches, to tennis bets (even the smallest ITF events), ice hockey offers and even all the way to fringe sports.

Their live centre is upgraded with more than 50,000 stream transmissions per year. In this area, the bookmaker is significantly better than any other TV sports channel.

Website and Mobile bet365 App – Optically somewhat “off the mark”

Those looking for a “negative point” in this Bet365 review will inevitably mention the optical presence of the bookmaker. The dark green-grey coloured design of the web portal is everything but a feast for the eyes. Whereas other bookmakers work with a friendly and pleasant design, here Bet365 are in the defensive, in the purest sense of the word.

However, the functionality seemed to be more important to us in our test report, and this is provided in an A to Z style. Certainly, beginners probably have to “smarten up”, but in general it is impressive how the huge betting programme is accurately presented, simply and comprehensibly.

Mobile App

The mobile Bet365 app also shines with their simple and logical user guidance. Customers have access to the entire betting programme via smartphone or tablet, including the live bets section.

Technically, Bet365 capitalises on all available versions. The basis for the mobile betting selection offers an optimised home page version in HTML5 format. This one can be dialled with every new end device. Betting starts to take place right away, without any download. The necessary screen adjustments are automatically executed. Apart from that, Bet365 comes up with even more, with three native apps to be downloaded, namely for iOS, Android and Windows Phone.

Customer Support – Excellent in the Bet365 test

In this Bet365 review, only positive things can be reported with regard to customer support. In our opinion, it cannot get any better. The online betting provider works by telephone and live-chat, as well as through e-mail. Getting into contact is free of charge for all options, but it gets even better. The Internet betting provider even offers a call-back service, avaialble at an arranged time, as desired. Fundamentally, the service team can be reached around the clock, 365 days a year.

Furthermore, Bet365 can collect plus points in the test, with a very clear and useful FAQs. In this respect, users can compile themselves a superior amount of the most important information.

Paying money into a Bet365 account is pretty easy

The transfer portfolio at Bet365 is impeccable. Bet365 works together with different financial institutions across the world, in order to really offer the appropriate payment methods for every customer. The number “one” is PayPal, without a doubt. The cooperation with the American eWallet is further evidence for the fact that Bet365 is serious. As direct alternatives, Skrill by Moneybookers and Neteller are available. Bank deposits can be sped up with Bank Wire, iDebit and online bank transfers. Of course, credit cards from Visa and MasterCard are accepted, as well as the virtual Entropay Card. The deposit selection is rounded off with Paysafecard as a prepaid method.

Bet365 Payment Methods

Bet365 withdrawals take place smoothly and extremely quickly. The eWallet Neteller is served within 60 minutes for example, an unbeatable top value. Meanwhile,PayPal customers must wait up to 24 hours according to our Bet365 review. As a rule, bank transfers normally land on the home bank account within two or three business days. 

More bet365 Offers – The complete gambling provider

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Without a doubt, sports bets are the flagship of Bet365. The betting provider has enormously upped the ante in the last few years and is active in all the relevant gambling sectors in the meantime. In the online casino, Bet365 has always built upon the cooperation with the renowned software manufacturer, Playtech. For customers, this means unique gaming creations with giant network jackpots in part. At the live casino, users can switch between the European and Asian dealers.

The very attractive poker arena should not be forgotten. In this area, Bet365 works together with the iPoker2 network of Playtech. In the perfect gambling ambiance, there are opponents of all performance levels available around the clock.

Security and Reliability

Regulation Icon

Since the start, Bet365 wanted to be one of the most trusted online sports betting companies in Europe. This is why Bet365 is licensed in the United Kingdom. Most online gambling companies are based somewhere they can avoid tax liability and government restrictions.

Whenever you see an online gambling company that is established and licensed in the UK, you can rest assured there is nothing suspicious about it.

US Players

Bet365 is currently not accepting any players from the United States.

  • Excellent range of betting possibilities
  • Live betting and streaming are very good
  • Good customer care and promotions
  • Best Odds
  • wide range of transfer methods
  • website is a bit monotonous

Bet365 Conclusion

Ultimately, the only rating that can be given in the Bet365 test report is “Excellent”. The British bookmaker is at work with a unique, total performance, which is currently way beyond the competition.  Certainly, Bet365 is not the sole market leader in every test section, but unbeatable as a whole.

In the betting selection, every customer can find events that are appropriate for him, no matter whether his personal liking leans towards mainstream or fringe sports. The live bets can not only gain extra points for range and quality, but they are also tremendously enhanced by the live streams.  Whoever exhibits a positive account balance can use Bet365 as alternative TV-channel anytime, mind you also on the road via smartphone or tablet. The stable betting odds guarantee that your own bets are of value at all times. In addition, top grades are given to the service features in the Bet365 rating. The competent customer support can be reached around the clock and it shines with a free call-back service on top of that. Praiseworthy are also the very fast payouts of winnings, whereby we do not only refer to Neteller here. 

We can attest to the Bet365 respectability at 100 percent. The many years of company tradition, licences from Gibraltar and Great Britain, the cooperation with PayPal as well as the sponsoring of the English Premier League all speak in favour of the down-to-earth family business.